{"id":128,"date":"2020-07-22T16:08:10","date_gmt":"2020-07-22T16:08:10","guid":{"rendered":"https:\/\/adhouse.pro\/site\/?p=128"},"modified":"2020-08-03T14:42:08","modified_gmt":"2020-08-03T14:42:08","slug":"programatik-reklamcilik","status":"publish","type":"post","link":"https:\/\/adhouse.pro\/ar\/\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a-\u0627\u0644\u0645\u0628\u0631\u0645\u062c\u0629\/","title":{"rendered":"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u0631\u0645\u062c\u0629"},"content":{"rendered":"<p>Hem yay\u0131nc\u0131lar hem de reklamverenler kendilerini reklamlar\u0131n\u0131n y\u00f6netimi ile m\u00fccadele ederken bulabilirler. Reklamlar\u0131n sat\u0131\u015f\u0131 ve sat\u0131n al\u0131nmas\u0131n\u0131 manuel olarak pazarlamaya \u00e7al\u0131\u015fmak ciddi zaman alabilecek bir s\u00fcre\u00e7tir, ancak programatik reklamc\u0131l\u0131k daha ak\u0131ll\u0131 ve daha h\u0131zl\u0131 bir alternatif sunar. Programatik reklamc\u0131l\u0131k, dijital reklamc\u0131l\u0131kta sat\u0131n alma ve satma i\u015flemini otomatikle\u015ftirir ve herkes i\u00e7in zaman kazand\u0131ran pop\u00fcler bir \u00e7\u00f6z\u00fcmd\u00fcr. ABD&#8217;de, dijital g\u00f6r\u00fcnt\u00fcl\u00fc reklamc\u0131l\u0131k harcamalar\u0131n\u0131n \u00fc\u00e7te ikisinden fazlas\u0131 programatiktir. T\u00fcrkiye&#8217;de hen\u00fcz geli\u015fme a\u015famas\u0131nda olan programatik reklamc\u0131l\u0131k ilerleyen d\u00f6nemlerde sekt\u00f6r\u00fcn tamam\u0131n\u0131 kaplayacakt\u0131r. Adobe Think Tank&#8217;a g\u00f6re, reklamc\u0131l\u0131k s\u00fcre\u00e7lerinin %80&#8217;inin 2022&#8217;ye kadar programatik olmas\u0131 bekleniyor .<\/p>\r\n<h2>\u0645\u0627 \u0647\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0628\u0631\u0645\u062c\u061f<\/h2>\r\n<p>\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0645\u062c\u064a \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0622\u0644\u064a \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u0625\u0630\u0627 \u0644\u0645 \u062a\u0643\u0646 \u0645\u0646\u062e\u0631\u0637\u064b\u0627 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u0631\u0645\u062c\u0629\u060c \u0641\u0625\u0646 \u0628\u064a\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0625\u0639\u062f\u0627\u062f\u0647\u0627 \u0648\u0627\u0644\u0625\u0628\u0644\u0627\u063a \u0639\u0646\u0647\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0645 \u064a\u062f\u0648\u064a\u064b\u0627. \u0644\u0643\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u0631\u0645\u062c\u0629 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0623\u062a\u0645\u062a\u0629 \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a. \u064a\u062a\u0645 \u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0628\u0631\u0645\u062c\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u0643\u0641\u0627\u0621\u0629.<\/p>\r\n<h3>\u0645\u0627 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u0631\u0645\u062c\u0629 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646\u061f<\/h3>\r\n<p>\u062a\u0642\u062f\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u0631\u0645\u062c\u0629 \u0645\u064a\u0632\u0629 \u0643\u0628\u064a\u0631\u0629 \u0644\u0644\u0646\u0627\u0634\u0631\u064a\u0646 \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0643\u0648\u0646\u0647\u0627 \u0645\u0641\u064a\u062f\u0629 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646. \u0641\u0628\u0641\u0636\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u0631\u0645\u062c\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0646\u0627\u0634\u0631\u064a\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0628\u0633\u0647\u0648\u0644\u0629 \u0623\u0643\u0628\u0631 \u0648\u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062f\u062e\u0644 \u0645\u0646 \u0645\u062e\u0632\u0648\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0647\u0645 \u062f\u0648\u0646 \u0639\u0646\u0627\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639.<\/p>\r\n<p>Programatik reklamdan \u00f6nce, reklamverenlerin reklam envanterine eri\u015fmesi zordu. Bu ayn\u0131 zamanda yay\u0131nc\u0131lar\u0131n reklam alanlar\u0131n\u0131n %60&#8217;\u0131n\u0131n sat\u0131lmad\u0131\u011f\u0131 anlam\u0131na da geliyordu. Otomasyon, reklam envanterini anlamay\u0131 ve sat\u0131n almay\u0131 \u00e7ok daha kolay hale getirerek sorunun \u00e7\u00f6z\u00fclmesine yard\u0131mc\u0131 oluyor. \u0130\u015flem daha ak\u0131c\u0131 hale getirilir ve hedefleme yoluyla daha alakal\u0131 reklamlar sunulur. Geni\u015f bir yay\u0131nc\u0131 havuzuna eri\u015fim, reklamverenlerin yat\u0131r\u0131mlar\u0131ndan daha iyi bir getiri elde edebilece\u011fi anlam\u0131na gelirken, yay\u0131nc\u0131lar da gelirlerini en \u00fcst d\u00fczeye \u00e7\u0131karabilir.<\/p>\r\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646\u060c \u062a\u0634\u0645\u0644 \u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u0631\u0645\u062c\u0629 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0633\u0639\u060c \u0648\u0645\u0631\u0648\u0646\u0629 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629. 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\u0645\u062d\u0627\u0648\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0628\u064a\u0639 \u0648\u0634\u0631\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u064a\u062f\u0648\u064a\u064b\u0627 \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u0642\u062f \u062a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u064b\u0627 \u0637\u0648\u064a\u0644\u0627\u064b\u060c \u0648\u0644\u0643\u0646<span class=\"excerpt-hellip\"> [...]<\/span><\/p>","protected":false},"author":1,"featured_media":315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programatik-reklam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programatik Reklamc\u0131l\u0131k - Adhouse.pro<\/title>\n<meta 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