{"id":134,"date":"2020-07-23T11:56:39","date_gmt":"2020-07-23T11:56:39","guid":{"rendered":"https:\/\/adhouse.pro\/site\/?page_id=134"},"modified":"2022-12-28T11:00:28","modified_gmt":"2022-12-28T11:00:28","slug":"programatik-blog","status":"publish","type":"page","link":"https:\/\/adhouse.pro\/de\/programmatischer-blog\/","title":{"rendered":"Programmatic Blog"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"134\" class=\"elementor elementor-134\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4931523 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4931523\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a6802cd\" data-id=\"a6802cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-914bf40 blogmenu elementor-widget__width-inherit elementor-widget elementor-widget-wp-widget-widget_mfn_menu\" data-id=\"914bf40\" data-element_type=\"widget\" data-widget_type=\"wp-widget-widget_mfn_menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<br \/>\n<b>Warnung<\/b>:  Undefinierter Array-Schl\u00fcssel \"use_page_title\" in <b>\/var\/www\/adhouse.pro\/wp-content\/themes\/betheme\/functions\/widgets\/class-mfn-widget-menu.php<\/b> im Netz <b>135<\/b><br \/>\nKategorien<div class=\"menu-blogmenu-container\"><ul id=\"menu-blogmenu\" class=\"menu submenus-show\"><li id=\"menu-item-321\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-321\"><a href=\"https:\/\/adhouse.pro\/de\/digitale-werbung\/\">Digitale Werbung<\/a><\/li>\n<li id=\"menu-item-151\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-151\"><a href=\"https:\/\/adhouse.pro\/de\/programmatische-werbung\/\">Programmatische Werbung<\/a><\/li>\n<li id=\"menu-item-150\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-150\"><a href=\"https:\/\/adhouse.pro\/de\/kopfgebot\/\">Kopfzeile Bieten<\/a><\/li>\n<li id=\"menu-item-152\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-152\"><a href=\"https:\/\/adhouse.pro\/de\/branchennachrichten\/\">Sektor Nachrichten<\/a><\/li>\n<li id=\"menu-item-149\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-149\"><a href=\"https:\/\/adhouse.pro\/de\/ankundigungen\/\">Ank\u00fcndigungen<\/a><\/li>\n<\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-92cc8af\" data-id=\"92cc8af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1434764 blogsayfa elementor-widget elementor-widget-mfn_blog\" data-id=\"1434764\" data-element_type=\"widget\" data-widget_type=\"mfn_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"column_filters\"><div class=\"blog_wrapper isotope_wrapper clearfix\"><div class=\"posts_group lm_wrapper col- classic\"><div class=\"post-item isotope-item clearfix no-img post-434 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25. November 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/was-ist-ads-txt-wofur-ist-es-gut\/\">Was ist Ads.txt? Was bewirkt sie?<\/a><\/h2><\/div><div class=\"post-excerpt\">Was ist Ads.txt? Ads.txt (Authorised Digital Sellers) ist eine Initiative zur Gew\u00e4hrleistung von Transparenz und Vertrauen in die digitale Werbung. Anhand dieser Textdatei k\u00f6nnen Publisher und Werbetreibende erkennen, welche Unternehmen<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-432 post type-post status-publish format-standard hentry category-sektorden-haberler\" style=\"\"><div class=\"date_label\">25. November 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/haufig-gestellte-fragen-zu-ga4\/\">H\u00e4ufig gestellte Fragen zu GA4<\/a><\/h2><\/div><div class=\"post-excerpt\">H\u00e4ufig gestellte Fragen zu GA4 Google Analytics 4 (GA4) ist eine Analyseplattform der n\u00e4chsten Generation, die entwickelt wurde, um Web- und Anwendungsdaten auf eine st\u00e4rker integrierte Weise zu analysieren. So funktioniert sie<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-430 post type-post status-publish format-standard hentry category-site-gelistirme\" style=\"\"><div class=\"date_label\">25. November 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/organischer-verkehr-und-bezahlter-verkehr\/\">Organischer Verkehr und bezahlter Verkehr<\/a><\/h2><\/div><div class=\"post-excerpt\">Organischer Traffic und bezahlter Traffic Das Verst\u00e4ndnis von Traffic-Quellen in digitalen Marketing-Strategien ist entscheidend f\u00fcr den Aufbau einer erfolgreichen Online-Pr\u00e4senz. Zwei grundlegende Arten von Traffic, organischer Traffic<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-428 post type-post status-publish format-standard hentry category-dijital-reklam category-programatik-reklam\" style=\"\"><div class=\"date_label\">25. November 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/datenschutz-und-datensicherheit-in-der-digitalen-werbung\/\">Datenschutz und Sicherheit in der digitalen Werbung<\/a><\/h2><\/div><div class=\"post-excerpt\">Datenschutz und Sicherheit in der digitalen Werbung Mit der Entwicklung der Technologie bietet die digitale Werbung die M\u00f6glichkeit, gezieltere und effektivere Kampagnen auf der Grundlage von Nutzerdaten anzubieten. Mit dieser Entwicklung werden jedoch auch Daten<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-426 post type-post status-publish format-standard hentry category-header-bidding\" style=\"\"><div class=\"date_label\">25. November 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/warum-header-bidding-wichtig-ist\/\">Warum ist Header Bidding wichtig?<\/a><\/h2><\/div><div class=\"post-excerpt\">Warum ist Header Bidding wichtig? Header Bidding ist eine zunehmend genutzte Technologie in der Welt der digitalen Werbung und spielt eine entscheidende Rolle bei der Steigerung der Werbeeinnahmen von Verlagen. Traditioneller \"Wasserfall\"<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-424 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25. November 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/erfolgsgeschichten-und-beispiele-fur-programmatische-werbung\/\">Erfolgsgeschichten und Beispiele aus dem Bereich Programmatic Advertising<\/a><\/h2><\/div><div class=\"post-excerpt\">Programmatische Werbung bezieht sich auf den Prozess des automatischen Kaufs und der Platzierung digitaler Anzeigen mit datengesteuerten Strategien. Diese Methode erm\u00f6glicht es Marken, effektivere Zielgruppen zu erreichen und die Werbeausgaben zu optimieren.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-422 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25. November 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/best-practices-fur-verlage-in-der-programmatischen-werbung\/\">Best Practices f\u00fcr Publisher bei programmatischer Werbung<\/a><\/h2><\/div><div class=\"post-excerpt\">Best Practices for Publishers in Programmatic Advertising Programmatic Advertising ist eine Methode zur Automatisierung des Anzeigenkauf- und -verkaufsprozesses, die es Publishern erm\u00f6glicht, ihre Anzeigeneinnahmen zu steigern und effizientere Kampagnen durchzuf\u00fchren.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-420 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">25. November 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/zukunft-der-programmatischen-werbung-trends-und-prognosen\/\">Die Zukunft der programmatischen Werbung: Trends und Prognosen<\/a><\/h2><\/div><div class=\"post-excerpt\">Die Zukunft der programmatischen Werbung: Trends und Prognosen Programmatische Werbung ist ein schnell wachsender Bereich in der Welt der digitalen Werbung, der den Medieneinkaufsprozess automatisiert und Werbetreibenden effizientere und gezieltere Kampagnen erm\u00f6glicht.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-418 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25. November 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/die-besten-optimierungstechniken-zur-steigerung-ihrer-werbeeinnahmen\/\">Die besten Optimierungstechniken zur Steigerung Ihrer Anzeigeneinnahmen<\/a><\/h2><\/div><div class=\"post-excerpt\">Die besten Optimierungstechniken zur Steigerung Ihrer Anzeigeneinnahmen Die Steigerung der Anzeigeneinnahmen ist eine der wichtigsten Priorit\u00e4ten f\u00fcr digitale Publisher und Content-Produzenten. Effiziente Nutzung Ihres Anzeigeninventars und Steigerung der Einnahmen<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-416 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">25. November 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/wie-sie-ihre-anzeigenleistung-mit-transparenten-berichten-uberwachen-konnen\/\">Wie k\u00f6nnen Sie Ihre Anzeigenleistung mit transparenten Berichten \u00fcberwachen?<\/a><\/h2><\/div><div class=\"post-excerpt\">Wie \u00fcberwachen Sie die Leistung Ihrer Werbung mit transparentem Reporting? Der Schl\u00fcssel zu nachhaltigem Erfolg in der Welt der digitalen Werbung liegt in der effektiven \u00dcberwachung der Leistung von Werbekampagnen. Transparentes Reporting ist der beste Weg, um die Anzeigenleistung zu analysieren.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-414 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">25. November 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/innovationen-und-entwicklungen-in-der-werbetechnik\/\">Innovationen und Entwicklungen in der Werbetechnik<\/a><\/h2><\/div><div class=\"post-excerpt\">Innovationen und Entwicklungen im Bereich der Werbetechnologien Die Werbetechnologien ver\u00e4ndern sich st\u00e4ndig mit der Entwicklung der digitalen Welt. Neue Entwicklungen erm\u00f6glichen es den Werbetreibenden, effektivere Kampagnen zu erstellen, die Nutzererfahrung zu verbessern und Marketing<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-412 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25. November 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/wege-zur-maximierung-ihres-werbeinventars\/\">Wege zur Maximierung Ihres Anzeigeninventars<\/a><\/h2><\/div><div class=\"post-excerpt\">Wege zur Maximierung Ihres Anzeigeninventars Die Maximierung Ihres Anzeigeninventars ist eine der effektivsten M\u00f6glichkeiten, Ihre Anzeigeneinnahmen zu steigern und den Wert Ihrer Plattform zu erh\u00f6hen. Mit den richtigen Strategien kann sie sowohl f\u00fcr Werbetreibende attraktiv sein<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-410 post type-post status-publish format-standard hentry category-site-gelistirme\" style=\"\"><div class=\"date_label\">25. November 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/was-ist-viewport-und-wie-funktioniert-es-im-mobilen-viewport\/\">Was ist ein Ansichtsfenster? Was macht es in der mobilen Ansicht?<\/a><\/h2><\/div><div class=\"post-excerpt\">Was ist ein Ansichtsfenster? Der Begriff \"Ansichtsfenster\" bezieht sich auf den Teil einer Webseite, den der Benutzer sieht. Er wird in der Regel als der Bereich innerhalb des Browserfensters definiert und beeinflusst, wie der Benutzer den Inhalt der Seite sieht. Web<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-378 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">Dezember 28, 2022<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/einfuhrung-in-die-dsp-werbung-was-ist-dsp-merkmale-vorteile-und-technische-aspekte\/\">Einf\u00fchrung in die DSP-Werbung: Was ist DSP? Merkmale, Vorteile und technische Aspekte<\/a><\/h2><\/div><div class=\"post-excerpt\">Digitale Werbung ist eine wirksame Strategie, um die Emotionen der Verbraucher gegen\u00fcber Marken zu beeinflussen. Digitale Werbung ist ein Prozess, der durch die Kombination verschiedener Techniken entsteht.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-371 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">Dezember 28, 2022<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/die-grundlagen-der-programmatischen-werbung-verstehen-und-wissen-wie-ihr-unternehmen-davon-profitieren-kann\/\">Die Grundlagen der programmatischen Werbung verstehen und wie sie Ihrem Unternehmen n\u00fctzen kann<\/a><\/h2><\/div><div class=\"post-excerpt\">Programmatische Werbung ist eine Marketingtechnik, die in letzter Zeit immer beliebter geworden ist. Dank der technologischen Entwicklung und der Zunahme von Studien im Bereich des interaktiven Marketings nutzen Unternehmen nun programmatische Werbeanwendungen.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix post-1 post type-post status-publish format-standard has-post-thumbnail hentry category-header-bidding\" style=\"\"><div class=\"date_label\">Juli 23, 2020<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/adhouse.pro\/de\/was-ist-header-bidding\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"351\" height=\"195\" src=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-351x195.jpg\" class=\"scale-with-grid wp-post-image\" alt=\"\" srcset=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-351x195.jpg 351w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-768x427.jpg 768w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-260x144.jpg 260w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-50x28.jpg 50w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-135x75.jpg 135w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-300x167.jpg 300w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir.jpg 900w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/was-ist-header-bidding\/\">Was ist Header Bidding?<\/a><\/h2><\/div><div class=\"post-excerpt\">Wenn ein Nutzer eine Webseite besucht, wird sofort ein Werbeeindruck erzeugt. Dieser Moment ist der wichtigste f\u00fcr Publisher, denn er bietet ihnen die M\u00f6glichkeit, ihre Websites zu monetarisieren.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix post-128 post type-post status-publish format-standard has-post-thumbnail hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">Juli 22, 2020<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/adhouse.pro\/de\/programmatische-werbung\/\"><img decoding=\"async\" width=\"351\" height=\"195\" src=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-351x195.png\" class=\"scale-with-grid wp-post-image\" alt=\"Programmatische Werbung\" srcset=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-351x195.png 351w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-768x427.png 768w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-260x144.png 260w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-50x28.png 50w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-135x75.png 135w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-300x167.png 300w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik.png 900w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/programmatische-werbung\/\">Programmatische Werbung<\/a><\/h2><\/div><div class=\"post-excerpt\">Sowohl Herausgeber als auch Werbetreibende k\u00f6nnen mit der Verwaltung ihrer Anzeigen Probleme bekommen. Der Versuch, den Verkauf und Kauf von Anzeigen manuell zu vermarkten, ist ein Prozess, der viel Zeit in Anspruch nehmen kann, aber<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix post-126 post type-post status-publish format-standard has-post-thumbnail hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">Juli 22, 2020<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/adhouse.pro\/de\/was-ist-die-ssp-supply-side-platform\/\"><img decoding=\"async\" width=\"351\" height=\"195\" src=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-351x195.png\" class=\"scale-with-grid wp-post-image\" alt=\"\" srcset=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-351x195.png 351w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-768x427.png 768w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-260x144.png 260w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-50x28.png 50w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-135x75.png 135w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-300x167.png 300w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform.png 900w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/was-ist-die-ssp-supply-side-platform\/\">(SSP) Was ist eine Supply Side Platform?<\/a><\/h2><\/div><div class=\"post-excerpt\">Was ist eine Angebotsplattform (oder SSP)? Eine angebotsseitige Plattform (SSP) ist eine Plattform, die Website- oder App-Besitzer beim Verkauf digitaler Anzeigen in automatisierten Auktionen unterst\u00fctzt.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix post-124 post type-post status-publish format-standard has-post-thumbnail hentry category-dijital-reklam\" style=\"\"><div class=\"date_label\">Juli 22, 2020<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/adhouse.pro\/de\/was-ist-cpm-cpc-cpa-ctr\/\"><img loading=\"lazy\" decoding=\"async\" width=\"351\" height=\"195\" src=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-351x195.png\" class=\"scale-with-grid wp-post-image\" alt=\"\" srcset=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-351x195.png 351w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-768x427.png 768w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-260x144.png 260w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-50x28.png 50w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-135x75.png 135w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-300x167.png 300w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir.png 900w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/de\/was-ist-cpm-cpc-cpa-ctr\/\">Was ist CPM, CPC, CPA, CTR?<\/a><\/h2><\/div><div class=\"post-excerpt\">In diesem Artikel werden die Akronyme CPM, CPC, CPA und CTR erkl\u00e4rt, die f\u00fcr Publisher und Werbetreibende verschiedene M\u00f6glichkeiten zur Messung der Werbeeinnahmen darstellen. CPM Cost Per Mille (Kosten pro Tausend Impressionen) CPM,<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>28. Dezember 2022 Die Grundlagen der programmatischen Werbung verstehen und wissen, wie Ihr Unternehmen davon profitieren kann Programmatische Werbung ist eine Marketingtechnik, die in letzter Zeit immer bekannter und beliebter geworden ist. Die Entwicklung der Technologie<span class=\"excerpt-hellip\"> [...]<\/span><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-134","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programatik Blog - Adhouse.pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adhouse.pro\/de\/programmatic-blog\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programatik Blog - Adhouse.pro\" \/>\n<meta property=\"og:description\" content=\"Aral\u0131k 28, 2022 Programatik Reklamc\u0131l\u0131\u011f\u0131n Temelleri ve \u0130\u015fletmenize Nas\u0131l Fayda Sa\u011flayabilece\u011fini Anlamak Programatik reklamc\u0131l\u0131k, son zamanlarda daha \u00e7ok duyulan ve pop\u00fcler olan bir pazarlama tekni\u011fidir. 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