{"id":134,"date":"2020-07-23T11:56:39","date_gmt":"2020-07-23T11:56:39","guid":{"rendered":"https:\/\/adhouse.pro\/site\/?page_id=134"},"modified":"2022-12-28T11:00:28","modified_gmt":"2022-12-28T11:00:28","slug":"programatik-blog","status":"publish","type":"page","link":"https:\/\/adhouse.pro\/es\/blog-programatico\/","title":{"rendered":"Blog program\u00e1tico"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"134\" class=\"elementor elementor-134\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4931523 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4931523\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a6802cd\" data-id=\"a6802cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-914bf40 blogmenu elementor-widget__width-inherit elementor-widget elementor-widget-wp-widget-widget_mfn_menu\" data-id=\"914bf40\" data-element_type=\"widget\" data-widget_type=\"wp-widget-widget_mfn_menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<br \/>\n<b>Advertencia<\/b>:  Clave de matriz no definida \"use_page_title\" en <b>\/var\/www\/adhouse.pro\/wp-content\/themes\/betheme\/functions\/widgets\/class-mfn-widget-menu.php<\/b> en l\u00ednea <b>135<\/b><br \/>\nCategor\u00edas<div class=\"menu-blogmenu-container\"><ul id=\"menu-blogmenu\" class=\"menu submenus-show\"><li id=\"menu-item-321\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-321\"><a href=\"https:\/\/adhouse.pro\/es\/publicidad-digital\/\">Publicidad digital<\/a><\/li>\n<li id=\"menu-item-151\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-151\"><a href=\"https:\/\/adhouse.pro\/es\/publicidad-programatica\/\">Publicidad program\u00e1tica<\/a><\/li>\n<li id=\"menu-item-150\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-150\"><a href=\"https:\/\/adhouse.pro\/es\/licitacion-de-cabecera\/\">Licitaci\u00f3n de cabecera<\/a><\/li>\n<li id=\"menu-item-152\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-152\"><a href=\"https:\/\/adhouse.pro\/es\/noticias-del-sector\/\">Noticias del sector<\/a><\/li>\n<li id=\"menu-item-149\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-149\"><a href=\"https:\/\/adhouse.pro\/es\/anuncios\/\">Anuncios<\/a><\/li>\n<\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-92cc8af\" data-id=\"92cc8af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1434764 blogsayfa elementor-widget elementor-widget-mfn_blog\" data-id=\"1434764\" data-element_type=\"widget\" data-widget_type=\"mfn_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"column_filters\"><div class=\"blog_wrapper isotope_wrapper clearfix\"><div class=\"posts_group lm_wrapper col- classic\"><div class=\"post-item isotope-item clearfix no-img post-434 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de noviembre de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/que-es-ads-txt-para-que-sirve\/\">\u00bfQu\u00e9 es Ads.txt? \u00bfPara qu\u00e9 sirve?<\/a><\/h2><\/div><div class=\"post-excerpt\">\u00bfQu\u00e9 es Ads.txt? Ads.txt (Vendedores Digitales Autorizados) es una iniciativa para garantizar la transparencia y la confianza en la publicidad digital. Este archivo de texto permite a editores y anunciantes identificar qu\u00e9 empresas son<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-432 post type-post status-publish format-standard hentry category-sektorden-haberler\" style=\"\"><div class=\"date_label\">25 de noviembre de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/preguntas-frecuentes-sobre-ga4\/\">Preguntas frecuentes sobre GA4<\/a><\/h2><\/div><div class=\"post-excerpt\">Preguntas frecuentes sobre GA4 Google Analytics 4 (GA4) es una plataforma anal\u00edtica de nueva generaci\u00f3n desarrollada para analizar los datos de la web y de las aplicaciones de una forma m\u00e1s integrada. A continuaci\u00f3n se explica c\u00f3mo funciona<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-430 post type-post status-publish format-standard hentry category-site-gelistirme\" style=\"\"><div class=\"date_label\">25 de noviembre de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/trafico-organico-y-trafico-de-pago\/\">Tr\u00e1fico org\u00e1nico y tr\u00e1fico de pago<\/a><\/h2><\/div><div class=\"post-excerpt\">Tr\u00e1fico org\u00e1nico y tr\u00e1fico de pago Comprender las fuentes de tr\u00e1fico en las estrategias de marketing digital es fundamental para construir una presencia online de \u00e9xito. Dos tipos b\u00e1sicos de tr\u00e1fico, el tr\u00e1fico org\u00e1nico<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-428 post type-post status-publish format-standard hentry category-dijital-reklam category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de noviembre de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/privacidad-y-seguridad-de-los-datos-en-la-publicidad-digital\/\">Protecci\u00f3n de datos y seguridad en la publicidad digital<\/a><\/h2><\/div><div class=\"post-excerpt\">Privacidad y seguridad de los datos en la publicidad digital Con el desarrollo de la tecnolog\u00eda, la publicidad digital brinda la oportunidad de ofrecer campa\u00f1as m\u00e1s espec\u00edficas y eficaces basadas en los datos de los usuarios. Sin embargo, con este desarrollo, los datos<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-426 post type-post status-publish format-standard hentry category-header-bidding\" style=\"\"><div class=\"date_label\">25 de noviembre de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/por-que-es-importante-el-header-bidding\/\">\u00bfPor qu\u00e9 es importante la subasta de cabecera?<\/a><\/h2><\/div><div class=\"post-excerpt\">\u00bfPor qu\u00e9 es importante la puja de cabeceras? El header bidding es una tecnolog\u00eda cada vez m\u00e1s utilizada en el mundo de la publicidad digital y desempe\u00f1a un papel fundamental en el aumento de los ingresos publicitarios de los editores. La \"cascada\" tradicional<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-424 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de noviembre de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/casos-de-exito-y-ejemplos-de-publicidad-programatica\/\">Casos de \u00e9xito y ejemplos de publicidad program\u00e1tica<\/a><\/h2><\/div><div class=\"post-excerpt\">La publicidad program\u00e1tica se refiere al proceso de comprar y colocar autom\u00e1ticamente anuncios digitales con estrategias basadas en datos. Este m\u00e9todo permite a las marcas llegar a un p\u00fablico objetivo m\u00e1s eficaz y optimizar el gasto en publicidad.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-422 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de noviembre de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/mejores-practicas-para-editores-en-publicidad-programatica\/\">Buenas pr\u00e1cticas para editores en publicidad program\u00e1tica<\/a><\/h2><\/div><div class=\"post-excerpt\">Mejores pr\u00e1cticas para editores en publicidad program\u00e1tica La publicidad program\u00e1tica es un m\u00e9todo de automatizaci\u00f3n del proceso de compra y venta de anuncios, que permite a los editores aumentar los ingresos publicitarios y realizar campa\u00f1as m\u00e1s eficientes.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-420 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de noviembre de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/futuro-de-la-publicidad-programatica-tendencias-y-previsiones\/\">El futuro de la publicidad program\u00e1tica: Tendencias y predicciones<\/a><\/h2><\/div><div class=\"post-excerpt\">El futuro de la publicidad program\u00e1tica: Tendencias y previsiones La publicidad program\u00e1tica es un \u00e1rea de r\u00e1pido crecimiento en el mundo de la publicidad digital, que automatiza el proceso de compra de medios y proporciona a los anunciantes campa\u00f1as m\u00e1s eficientes y espec\u00edficas.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-418 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de noviembre de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/las-mejores-tecnicas-de-optimizacion-para-aumentar-sus-ingresos-publicitarios\/\">Las mejores t\u00e9cnicas de optimizaci\u00f3n para aumentar sus ingresos publicitarios<\/a><\/h2><\/div><div class=\"post-excerpt\">Las mejores t\u00e9cnicas de optimizaci\u00f3n para aumentar sus ingresos publicitarios Aumentar los ingresos publicitarios es una de las prioridades m\u00e1s importantes para los editores y productores de contenidos digitales. Utilizar su inventario publicitario de forma eficiente y aumentar los ingresos<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-416 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de noviembre de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/como-controlar-el-rendimiento-de-sus-anuncios-con-informes-transparentes\/\">\u00bfC\u00f3mo controlar el rendimiento de sus anuncios con informes transparentes?<\/a><\/h2><\/div><div class=\"post-excerpt\">\u00bfC\u00f3mo controlar el rendimiento de sus anuncios con informes transparentes? La clave del \u00e9xito sostenido en el mundo de la publicidad digital es controlar eficazmente el rendimiento de las campa\u00f1as publicitarias. Los informes transparentes son la mejor forma de analizar el rendimiento de los anuncios.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-414 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de noviembre de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/innovaciones-y-evolucion-de-las-tecnologias-publicitarias\/\">Innovaciones y avances en las tecnolog\u00edas publicitarias<\/a><\/h2><\/div><div class=\"post-excerpt\">Innovaciones y avances en las tecnolog\u00edas publicitarias Las tecnolog\u00edas publicitarias cambian constantemente con la evoluci\u00f3n del mundo digital. Los nuevos avances permiten a los anunciantes crear campa\u00f1as m\u00e1s eficaces, mejorar la experiencia del usuario y el marketing<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-412 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de noviembre de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/formas-de-maximizar-su-inventario-publicitario\/\">Formas de maximizar su inventario publicitario<\/a><\/h2><\/div><div class=\"post-excerpt\">Formas de maximizar su inventario publicitario Maximizar su inventario publicitario es una de las formas m\u00e1s eficaces de aumentar sus ingresos publicitarios e incrementar el valor de su plataforma. Con las estrategias adecuadas, puede resultar atractivo para los anunciantes.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-410 post type-post status-publish format-standard hentry category-site-gelistirme\" style=\"\"><div class=\"date_label\">25 de noviembre de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/que-es-viewport-que-hace-en-viewport-movil\/\">\u00bfQu\u00e9 es una ventana gr\u00e1fica? \u00bfQu\u00e9 hace en la vista m\u00f3vil?<\/a><\/h2><\/div><div class=\"post-excerpt\">\u00bfQu\u00e9 es una ventana gr\u00e1fica? La ventana gr\u00e1fica es la parte de una p\u00e1gina web que ve el usuario. Suele definirse como el \u00e1rea dentro de la ventana del navegador y afecta al modo en que el usuario ve el contenido de la p\u00e1gina. Web<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-378 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">28 de diciembre de 2022<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/introduccion-a-la-publicidad-dsp-que-es-la-dsp-caracteristicas-ventajas-y-aspectos-tecnicos\/\">Introducci\u00f3n a la publicidad DSP: \u00bfQu\u00e9 es el DSP? Caracter\u00edsticas, ventajas y aspectos t\u00e9cnicos<\/a><\/h2><\/div><div class=\"post-excerpt\">La publicidad digital es una estrategia eficaz para influir en las emociones de los consumidores hacia las marcas. La publicidad digital es un proceso que se establece combinando diferentes t\u00e9cnicas.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-371 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">28 de diciembre de 2022<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/comprender-los-fundamentos-de-la-publicidad-programatica-y-como-puede-beneficiar-a-su-empresa\/\">Comprender los fundamentos de la publicidad program\u00e1tica y c\u00f3mo puede beneficiar a su empresa<\/a><\/h2><\/div><div class=\"post-excerpt\">La publicidad program\u00e1tica es una t\u00e9cnica de marketing que se ha popularizado recientemente. Gracias al desarrollo de la tecnolog\u00eda y al aumento de los estudios en el campo del marketing interactivo, las empresas utilizan ahora aplicaciones de publicidad program\u00e1tica.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix post-1 post type-post status-publish format-standard has-post-thumbnail hentry category-header-bidding\" style=\"\"><div class=\"date_label\">23 de julio de 2020<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/adhouse.pro\/es\/que-es-el-header-bidding\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"351\" height=\"195\" src=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-351x195.jpg\" class=\"scale-with-grid wp-post-image\" alt=\"\" srcset=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-351x195.jpg 351w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-768x427.jpg 768w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-260x144.jpg 260w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-50x28.jpg 50w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-135x75.jpg 135w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-300x167.jpg 300w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir.jpg 900w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/que-es-el-header-bidding\/\">\u00bfQu\u00e9 es la subasta de cabecera?<\/a><\/h2><\/div><div class=\"post-excerpt\">Cuando un usuario visita una p\u00e1gina web, se genera inmediatamente una impresi\u00f3n publicitaria. Este momento es el m\u00e1s importante para los editores porque les da la oportunidad de monetizar sus sitios web.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix post-128 post type-post status-publish format-standard has-post-thumbnail hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">22 de julio de 2020<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/adhouse.pro\/es\/publicidad-programatica\/\"><img decoding=\"async\" width=\"351\" height=\"195\" src=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-351x195.png\" class=\"scale-with-grid wp-post-image\" alt=\"Publicidad program\u00e1tica\" srcset=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-351x195.png 351w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-768x427.png 768w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-260x144.png 260w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-50x28.png 50w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-135x75.png 135w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-300x167.png 300w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik.png 900w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/publicidad-programatica\/\">Publicidad program\u00e1tica<\/a><\/h2><\/div><div class=\"post-excerpt\">Tanto editores como anunciantes pueden encontrarse con dificultades a la hora de gestionar sus anuncios. Intentar comercializar manualmente la venta y compra de anuncios es un proceso que puede llevar bastante tiempo, pero<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix post-126 post type-post status-publish format-standard has-post-thumbnail hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">22 de julio de 2020<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/adhouse.pro\/es\/que-es-la-plataforma-de-oferta-ssp\/\"><img decoding=\"async\" width=\"351\" height=\"195\" src=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-351x195.png\" class=\"scale-with-grid wp-post-image\" alt=\"\" srcset=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-351x195.png 351w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-768x427.png 768w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-260x144.png 260w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-50x28.png 50w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-135x75.png 135w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-300x167.png 300w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform.png 900w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/que-es-la-plataforma-de-oferta-ssp\/\">(SSP) \u00bfQu\u00e9 es una plataforma de oferta?<\/a><\/h2><\/div><div class=\"post-excerpt\">\u00bfQu\u00e9 es una plataforma de oferta (o SSP)? Una plataforma de oferta (SSP) es una plataforma que ayuda a los propietarios de sitios web o aplicaciones a vender anuncios digitales en subastas automatizadas.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix post-124 post type-post status-publish format-standard has-post-thumbnail hentry category-dijital-reklam\" style=\"\"><div class=\"date_label\">22 de julio de 2020<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/adhouse.pro\/es\/que-es-cpm-cpc-cpa-ctr\/\"><img loading=\"lazy\" decoding=\"async\" width=\"351\" height=\"195\" src=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-351x195.png\" class=\"scale-with-grid wp-post-image\" alt=\"\" srcset=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-351x195.png 351w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-768x427.png 768w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-260x144.png 260w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-50x28.png 50w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-135x75.png 135w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-300x167.png 300w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir.png 900w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/es\/que-es-cpm-cpc-cpa-ctr\/\">\u00bfQu\u00e9 es CPM, CPC, CPA, CTR?<\/a><\/h2><\/div><div class=\"post-excerpt\">En este art\u00edculo se explican los acr\u00f3nimos CPM, CPC, CPA y CTR, que son diferentes formas que tienen los editores o anunciantes de medir el rendimiento de los ingresos publicitarios. CPM Coste por mil (Coste por mil impresiones) CPM,<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Aral\u0131k 28, 2022 Programatik Reklamc\u0131l\u0131\u011f\u0131n Temelleri ve \u0130\u015fletmenize Nas\u0131l Fayda Sa\u011flayabilece\u011fini Anlamak Programatik reklamc\u0131l\u0131k, son zamanlarda daha \u00e7ok duyulan ve pop\u00fcler olan bir pazarlama tekni\u011fidir. Teknolojinin geli\u015fmesi<span class=\"excerpt-hellip\"> [...]<\/span><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-134","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programatik Blog - Adhouse.pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adhouse.pro\/es\/programmatic-blog\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programatik Blog - Adhouse.pro\" \/>\n<meta property=\"og:description\" content=\"Aral\u0131k 28, 2022 Programatik Reklamc\u0131l\u0131\u011f\u0131n Temelleri ve \u0130\u015fletmenize Nas\u0131l Fayda Sa\u011flayabilece\u011fini Anlamak Programatik reklamc\u0131l\u0131k, son zamanlarda daha \u00e7ok duyulan ve pop\u00fcler olan bir pazarlama tekni\u011fidir. 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