{"id":1,"date":"2020-07-23T14:19:03","date_gmt":"2020-07-23T14:19:03","guid":{"rendered":"https:\/\/adhouse.pro\/site\/?p=1"},"modified":"2020-08-03T19:34:36","modified_gmt":"2020-08-03T19:34:36","slug":"header-bidding-nedir","status":"publish","type":"post","link":"https:\/\/adhouse.pro\/es\/que-es-el-header-bidding\/","title":{"rendered":"\u00bfQu\u00e9 es la subasta de cabecera?"},"content":{"rendered":"<p>Cuando un usuario visita una p\u00e1gina web, se genera inmediatamente una impresi\u00f3n publicitaria. Este momento es el m\u00e1s importante para los editores porque les da la oportunidad de monetizar su sitio web. Sin embargo, para obtener el valor real, el inventario publicitario debe estar abierto a la puja no s\u00f3lo de un socio, sino de muchos m\u00e1s. En eso consiste la tecnolog\u00eda de header bidding y por eso es actualmente la soluci\u00f3n m\u00e1s popular para aumentar los ingresos en el mundo de la publicidad.<\/p>\r\n<h2>\u00bfQu\u00e9 es la subasta de cabecera?<\/h2>\r\n<p>La subasta de cabecera es una tecnolog\u00eda que ayuda a los editores a recibir ofertas de varios anunciantes al mismo tiempo, en lugar de servir las impresiones de anuncios en secuencia. En una subasta unificada, todos los anunciantes tienen las mismas oportunidades de pujar. Aumenta los beneficios del editor y da a los anunciantes acceso a un inventario de excelente calidad y la oportunidad de pagar el precio m\u00e1s justo.<\/p>\r\n<h3>\u00bfC\u00f3mo funciona la subasta de cabecera?<\/h3>\r\n<p>Header Bidding se implementa a trav\u00e9s de JavaScript especialmente desarrollado dentro de los c\u00f3digos de anuncios de Adhouse.<\/p>\r\n<p>En pocas palabras, esta cadena de c\u00f3digo est\u00e1 incrustada en el c\u00f3digo publicitario del editor. Este c\u00f3digo hace pings a m\u00faltiples plataformas publicitarias y DSP simult\u00e1neamente. El socio de demanda (DSP) con la oferta m\u00e1s alta en la subasta gana la puja por la impresi\u00f3n publicitaria.<\/p>\r\n<ul>\r\n<li>Env\u00eda una alerta a varios socios de demanda al mismo tiempo que tiene una impresi\u00f3n de anuncio que rellenar.<\/li>\r\n<li>Las ofertas proceden de los socios de la demanda<\/li>\r\n<li>Ganador seleccionado (oferta m\u00e1s alta)<\/li>\r\n<li>La impresi\u00f3n ganada por el socio de la demanda se coloca en la unidad publicitaria en forma de banner.<\/li>\r\n<\/ul>\r\n<h3>\u00bfPor qu\u00e9 es importante la subasta de cabecera para los editores?<\/h3>\r\n<p><strong>Alta Competici\u00f3n:<\/strong> Daha fazla say\u0131da al\u0131c\u0131ya g\u00f6sterim izni vermek, adil rekabet ve daha y\u00fcksek CPM&#8217;ler ile sonu\u00e7lan\u0131r. Header Bidding \u00e7\u00f6z\u00fcm\u00fcn\u00fc kullanan yay\u0131nc\u0131lar, bir \u00e7ok de\u011fi\u015fkene ve teklif verenlerin say\u0131s\u0131na ba\u011fl\u0131 olarak gelirlerde %30 ila %150 aras\u0131 art\u0131\u015f g\u00f6r\u00fcr.<\/p>\r\n<p><strong>Alta ocupaci\u00f3n:<\/strong> Dado que m\u00e1s de un socio de la demanda puja por la misma impresi\u00f3n, los \u00edndices de ocupaci\u00f3n de los anuncios son muy elevados.<\/p>\r\n<p><strong>Configuraci\u00f3n del servidor de anuncios:<\/strong> Para los editores que utilizan Waterfall, requiere ajustes constantes del inventario de anuncios. Con Header Bidding, una vez que el socio de puja se a\u00f1ade al c\u00f3digo del anuncio 1 vez, no hay necesidad de hacer nada m\u00e1s.<\/p>\r\n<p><strong>Baja latencia:<\/strong> Crear un modelo en cascada de varios niveles lleva mucho tiempo. Header Bidding reduce el tiempo de creaci\u00f3n de anuncios y mejora la experiencia del usuario.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cuando un usuario visita una p\u00e1gina web, se genera inmediatamente una impresi\u00f3n publicitaria. Este momento es el m\u00e1s importante para los editores porque les da la oportunidad de monetizar sus sitios web.<span class=\"excerpt-hellip\"> [...]<\/span><\/p>","protected":false},"author":1,"featured_media":333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-header-bidding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Header Bidding Nedir? - Adhouse.pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adhouse.pro\/es\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding Nedir? - Adhouse.pro\" \/>\n<meta property=\"og:description\" content=\"Bir kullan\u0131c\u0131 bir web sayfas\u0131n\u0131 ziyaret etti\u011finde, hemen bir reklam g\u00f6sterimi olu\u015fturulur. 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