{"id":134,"date":"2020-07-23T11:56:39","date_gmt":"2020-07-23T11:56:39","guid":{"rendered":"https:\/\/adhouse.pro\/site\/?page_id=134"},"modified":"2022-12-28T11:00:28","modified_gmt":"2022-12-28T11:00:28","slug":"programatik-blog","status":"publish","type":"page","link":"https:\/\/adhouse.pro\/fr\/blog-programmatique\/","title":{"rendered":"Blog sur la programmation"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"134\" class=\"elementor elementor-134\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4931523 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4931523\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a6802cd\" data-id=\"a6802cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-914bf40 blogmenu elementor-widget__width-inherit elementor-widget elementor-widget-wp-widget-widget_mfn_menu\" data-id=\"914bf40\" data-element_type=\"widget\" data-widget_type=\"wp-widget-widget_mfn_menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<br \/>\n<b>Avertissement<\/b>:  Cl\u00e9 de tableau non d\u00e9finie \"use_page_title\" dans <b>\/var\/www\/adhouse.pro\/wp-content\/themes\/betheme\/functions\/widgets\/class-mfn-widget-menu.php<\/b> en ligne <b>135<\/b><br \/>\nCat\u00e9gories<div class=\"menu-blogmenu-container\"><ul id=\"menu-blogmenu\" class=\"menu submenus-show\"><li id=\"menu-item-321\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-321\"><a href=\"https:\/\/adhouse.pro\/fr\/publicite-numerique\/\">Publicit\u00e9 num\u00e9rique<\/a><\/li>\n<li id=\"menu-item-151\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-151\"><a href=\"https:\/\/adhouse.pro\/fr\/publicite-programmatique\/\">Publicit\u00e9 programmatique<\/a><\/li>\n<li id=\"menu-item-150\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-150\"><a href=\"https:\/\/adhouse.pro\/fr\/encheres-den-tetes\/\">En-t\u00eate d'appel d'offres<\/a><\/li>\n<li id=\"menu-item-152\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-152\"><a href=\"https:\/\/adhouse.pro\/fr\/nouvelles-de-lindustrie\/\">Nouvelles du secteur<\/a><\/li>\n<li id=\"menu-item-149\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-149\"><a href=\"https:\/\/adhouse.pro\/fr\/annonces\/\">Annonces<\/a><\/li>\n<\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-92cc8af\" data-id=\"92cc8af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1434764 blogsayfa elementor-widget elementor-widget-mfn_blog\" data-id=\"1434764\" data-element_type=\"widget\" data-widget_type=\"mfn_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"column_filters\"><div class=\"blog_wrapper isotope_wrapper clearfix\"><div class=\"posts_group lm_wrapper col- classic\"><div class=\"post-item isotope-item clearfix no-img post-434 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 novembre 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/quest-ce-que-lads-txt-et-a-quoi-sert-il\/\">Qu'est-ce que Ads.txt ? Quel est son r\u00f4le ?<\/a><\/h2><\/div><div class=\"post-excerpt\">Qu'est-ce que Ads.txt ? Ads.txt (Authorised Digital Sellers) est une initiative visant \u00e0 garantir la transparence et la confiance dans la publicit\u00e9 num\u00e9rique. Ce fichier texte permet aux \u00e9diteurs et aux annonceurs d'identifier les entreprises qui sont des \"vendeurs num\u00e9riques autoris\u00e9s\".<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-432 post type-post status-publish format-standard hentry category-sektorden-haberler\" style=\"\"><div class=\"date_label\">25 novembre 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/questions-frequemment-posees-sur-le-ga4\/\">Questions fr\u00e9quemment pos\u00e9es sur l'AG4<\/a><\/h2><\/div><div class=\"post-excerpt\">Questions fr\u00e9quemment pos\u00e9es \u00e0 propos de GA4 Google Analytics 4 (GA4) est une plateforme d'analyse de nouvelle g\u00e9n\u00e9ration d\u00e9velopp\u00e9e pour analyser les donn\u00e9es des sites web et des applications de mani\u00e8re plus int\u00e9gr\u00e9e. Voici comment elle fonctionne<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-430 post type-post status-publish format-standard hentry category-site-gelistirme\" style=\"\"><div class=\"date_label\">25 novembre 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/le-trafic-organique-et-le-trafic-payant\/\">Trafic organique et trafic payant<\/a><\/h2><\/div><div class=\"post-excerpt\">Trafic organique et trafic payant Comprendre les sources de trafic dans les strat\u00e9gies de marketing num\u00e9rique est essentiel pour \u00e9tablir une pr\u00e9sence en ligne r\u00e9ussie. Il existe deux types de trafic : le trafic organique et le trafic payant.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-428 post type-post status-publish format-standard hentry category-dijital-reklam category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 novembre 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/la-confidentialite-des-donnees-et-la-securite-dans-la-publicite-numerique\/\">Confidentialit\u00e9 et s\u00e9curit\u00e9 des donn\u00e9es dans la publicit\u00e9 num\u00e9rique<\/a><\/h2><\/div><div class=\"post-excerpt\">Confidentialit\u00e9 et s\u00e9curit\u00e9 des donn\u00e9es dans la publicit\u00e9 num\u00e9rique Avec le d\u00e9veloppement de la technologie, la publicit\u00e9 num\u00e9rique offre la possibilit\u00e9 de proposer des campagnes plus cibl\u00e9es et plus efficaces bas\u00e9es sur les donn\u00e9es des utilisateurs. Cependant, avec ce d\u00e9veloppement, les donn\u00e9es<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-426 post type-post status-publish format-standard hentry category-header-bidding\" style=\"\"><div class=\"date_label\">25 novembre 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/pourquoi-lenchere-den-tete-est-importante\/\">Pourquoi l'ench\u00e8re d'en-t\u00eate est-elle importante ?<\/a><\/h2><\/div><div class=\"post-excerpt\">Pourquoi le header bidding est-il important ? Le header bidding est une technologie de plus en plus utilis\u00e9e dans le monde de la publicit\u00e9 num\u00e9rique et joue un r\u00f4le essentiel dans l'augmentation des revenus publicitaires des \u00e9diteurs. Les m\u00e9thodes traditionnelles de type \"waterfall\" (\"chute d'eau\")<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-424 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 novembre 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/exemples-de-reussite-dans-le-domaine-de-la-publicite-programmatique\/\">Exemples de r\u00e9ussite en mati\u00e8re de publicit\u00e9 programmatique<\/a><\/h2><\/div><div class=\"post-excerpt\">La publicit\u00e9 programmatique d\u00e9signe le processus d'achat et de placement automatiques de publicit\u00e9s num\u00e9riques \u00e0 l'aide de strat\u00e9gies bas\u00e9es sur les donn\u00e9es. Cette m\u00e9thode permet aux marques d'atteindre des publics cibles plus efficaces et d'optimiser les d\u00e9penses publicitaires.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-422 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 novembre 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/meilleures-pratiques-pour-les-editeurs-en-matiere-de-publicite-programmatique\/\">Meilleures pratiques pour les \u00e9diteurs en mati\u00e8re de publicit\u00e9 programmatique<\/a><\/h2><\/div><div class=\"post-excerpt\">Bonnes pratiques pour les \u00e9diteurs en mati\u00e8re de publicit\u00e9 programmatique La publicit\u00e9 programmatique est une m\u00e9thode d'automatisation du processus d'achat et de vente de publicit\u00e9s, permettant aux \u00e9diteurs d'augmenter leurs revenus publicitaires et de mener des campagnes plus efficaces.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-420 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 novembre 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/lavenir-de-la-publicite-programmatique-tendances-et-previsions\/\">L'avenir de la publicit\u00e9 programmatique : Tendances et pr\u00e9visions<\/a><\/h2><\/div><div class=\"post-excerpt\">L'avenir de la publicit\u00e9 programmatique : Tendances et pr\u00e9visions La publicit\u00e9 programmatique est un domaine en pleine expansion dans le monde de la publicit\u00e9 num\u00e9rique. Elle automatise le processus d'achat de m\u00e9dias et offre aux annonceurs des campagnes plus efficaces et plus cibl\u00e9es.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-418 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 novembre 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/les-meilleures-techniques-doptimisation-pour-augmenter-vos-revenus-publicitaires\/\">Les meilleures techniques d'optimisation pour augmenter vos revenus publicitaires<\/a><\/h2><\/div><div class=\"post-excerpt\">Les meilleures techniques d'optimisation pour augmenter vos revenus publicitaires L'augmentation des revenus publicitaires est l'une des priorit\u00e9s les plus importantes pour les \u00e9diteurs num\u00e9riques et les producteurs de contenu. Utiliser efficacement votre inventaire publicitaire et augmenter vos revenus<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-416 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 novembre 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/comment-surveiller-vos-performances-publicitaires-grace-a-des-rapports-transparents\/\">Comment contr\u00f4ler la performance de vos publicit\u00e9s gr\u00e2ce \u00e0 des rapports transparents ?<\/a><\/h2><\/div><div class=\"post-excerpt\">Comment contr\u00f4ler la performance de vos publicit\u00e9s gr\u00e2ce \u00e0 des rapports transparents ? La cl\u00e9 d'un succ\u00e8s durable dans le monde de la publicit\u00e9 num\u00e9rique est de contr\u00f4ler efficacement les performances des campagnes publicitaires. Le reporting transparent est le meilleur moyen d'analyser la performance des publicit\u00e9s.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-414 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 novembre 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/innovations-et-developpements-dans-le-domaine-des-technologies-publicitaires\/\">Innovations et d\u00e9veloppements dans les technologies publicitaires<\/a><\/h2><\/div><div class=\"post-excerpt\">Innovations et d\u00e9veloppements dans les technologies publicitaires Les technologies publicitaires changent constamment avec l'\u00e9volution du monde num\u00e9rique. Les nouveaux d\u00e9veloppements permettent aux annonceurs de cr\u00e9er des campagnes plus efficaces, d'am\u00e9liorer l'exp\u00e9rience de l'utilisateur et le marketing.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-412 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 novembre 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/les-moyens-de-maximiser-votre-inventaire-publicitaire\/\">Comment maximiser votre inventaire publicitaire<\/a><\/h2><\/div><div class=\"post-excerpt\">Comment optimiser votre inventaire publicitaire L'optimisation de votre inventaire publicitaire est l'un des moyens les plus efficaces d'augmenter vos revenus publicitaires et d'accro\u00eetre la valeur de votre plateforme. En mettant en place les bonnes strat\u00e9gies, il peut \u00eatre \u00e0 la fois attrayant pour les annonceurs et pour les consommateurs.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-410 post type-post status-publish format-standard hentry category-site-gelistirme\" style=\"\"><div class=\"date_label\">25 novembre 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/quest-ce-que-le-viewport-quest-ce-quil-fait-dans-le-viewport-mobile\/\">Qu'est-ce qu'une fen\u00eatre de visualisation ? Que fait-elle en vue mobile ?<\/a><\/h2><\/div><div class=\"post-excerpt\">Qu'est-ce qu'une fen\u00eatre de visualisation ? La fen\u00eatre de visualisation d\u00e9signe la partie d'une page web vue par l'utilisateur. Elle est g\u00e9n\u00e9ralement d\u00e9finie comme la zone situ\u00e9e \u00e0 l'int\u00e9rieur de la fen\u00eatre du navigateur et affecte la fa\u00e7on dont l'utilisateur voit le contenu de la page. Web<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-378 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">28 d\u00e9cembre 2022<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/introduction-a-la-publicite-sur-les-dsp-quest-ce-que-la-publicite-sur-les-dsp-caracteristiques-avantages-et-aspects-techniques\/\">Introduction \u00e0 la publicit\u00e9 DSP : Qu'est-ce que la DSP ? Caract\u00e9ristiques, avantages et aspects techniques<\/a><\/h2><\/div><div class=\"post-excerpt\">La publicit\u00e9 num\u00e9rique est une strat\u00e9gie efficace pour influencer les \u00e9motions des consommateurs \u00e0 l'\u00e9gard des marques. La publicit\u00e9 num\u00e9rique est un processus \u00e9tabli en combinant diff\u00e9rentes techniques.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-371 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">28 d\u00e9cembre 2022<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/comprendre-les-principes-de-base-de-la-publicite-programmatique-et-les-avantages-quelle-peut-apporter-a-votre-entreprise\/\">Comprendre les bases de la publicit\u00e9 programmatique et comment elle peut b\u00e9n\u00e9ficier \u00e0 votre entreprise<\/a><\/h2><\/div><div class=\"post-excerpt\">La publicit\u00e9 programmatique est une technique de marketing qui a r\u00e9cemment gagn\u00e9 en popularit\u00e9. Gr\u00e2ce au d\u00e9veloppement de la technologie et \u00e0 l'augmentation des \u00e9tudes dans le domaine du marketing interactif, les entreprises utilisent d\u00e9sormais des applications de publicit\u00e9 programmatique.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix post-1 post type-post status-publish format-standard has-post-thumbnail hentry category-header-bidding\" style=\"\"><div class=\"date_label\">23 juillet 2020<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/adhouse.pro\/fr\/quest-ce-que-le-header-bidding\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"351\" height=\"195\" src=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-351x195.jpg\" class=\"scale-with-grid wp-post-image\" alt=\"\" srcset=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-351x195.jpg 351w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-768x427.jpg 768w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-260x144.jpg 260w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-50x28.jpg 50w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-135x75.jpg 135w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-300x167.jpg 300w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir.jpg 900w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/quest-ce-que-le-header-bidding\/\">Qu'est-ce que le Header Bidding ?<\/a><\/h2><\/div><div class=\"post-excerpt\">Lorsqu'un utilisateur visite une page web, une impression publicitaire est imm\u00e9diatement g\u00e9n\u00e9r\u00e9e. Ce moment est le plus important pour les \u00e9diteurs car il leur donne la possibilit\u00e9 de mon\u00e9tiser leurs sites web.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix post-128 post type-post status-publish format-standard has-post-thumbnail hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">22 juillet 2020<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/adhouse.pro\/fr\/publicite-programmatique\/\"><img decoding=\"async\" width=\"351\" height=\"195\" src=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-351x195.png\" class=\"scale-with-grid wp-post-image\" alt=\"Publicit\u00e9 programmatique\" srcset=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-351x195.png 351w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-768x427.png 768w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-260x144.png 260w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-50x28.png 50w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-135x75.png 135w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-300x167.png 300w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik.png 900w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/publicite-programmatique\/\">Publicit\u00e9 programmatique<\/a><\/h2><\/div><div class=\"post-excerpt\">Les \u00e9diteurs et les annonceurs peuvent \u00eatre confront\u00e9s \u00e0 des difficult\u00e9s dans la gestion de leurs publicit\u00e9s. Essayer de commercialiser manuellement la vente et l'achat d'annonces est un processus qui peut prendre beaucoup de temps, mais il est difficile d'y parvenir.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix post-126 post type-post status-publish format-standard has-post-thumbnail hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">22 juillet 2020<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/adhouse.pro\/fr\/quest-ce-que-la-plateforme-du-cote-de-loffre-ssp\/\"><img decoding=\"async\" width=\"351\" height=\"195\" src=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-351x195.png\" class=\"scale-with-grid wp-post-image\" alt=\"\" srcset=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-351x195.png 351w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-768x427.png 768w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-260x144.png 260w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-50x28.png 50w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-135x75.png 135w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-300x167.png 300w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform.png 900w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/quest-ce-que-la-plateforme-du-cote-de-loffre-ssp\/\">(SSP) Qu'est-ce qu'une plateforme de l'offre ?<\/a><\/h2><\/div><div class=\"post-excerpt\">Qu'est-ce qu'une plateforme d'approvisionnement (ou SSP) ? Une plateforme du c\u00f4t\u00e9 de l'offre (SSP) est une plateforme qui aide les propri\u00e9taires de sites web ou d'applications \u00e0 vendre des publicit\u00e9s num\u00e9riques dans le cadre d'ench\u00e8res automatis\u00e9es.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix post-124 post type-post status-publish format-standard has-post-thumbnail hentry category-dijital-reklam\" style=\"\"><div class=\"date_label\">22 juillet 2020<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/adhouse.pro\/fr\/quest-ce-que-le-cpm-le-cpc-le-cpa-le-ctr\/\"><img loading=\"lazy\" decoding=\"async\" width=\"351\" height=\"195\" src=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-351x195.png\" class=\"scale-with-grid wp-post-image\" alt=\"\" srcset=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-351x195.png 351w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-768x427.png 768w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-260x144.png 260w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-50x28.png 50w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-135x75.png 135w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-300x167.png 300w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir.png 900w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/fr\/quest-ce-que-le-cpm-le-cpc-le-cpa-le-ctr\/\">Qu'est-ce que le CPM, le CPC, le CPA, le CTR ?<\/a><\/h2><\/div><div class=\"post-excerpt\">Cet article explique les acronymes CPM, CPC, CPA, CTR, qui sont des moyens diff\u00e9rents pour les \u00e9diteurs ou les annonceurs de mesurer la performance des revenus publicitaires. CPM Co\u00fbt par mille (co\u00fbt par mille impressions) CPM,<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Aral\u0131k 28, 2022 Programatik Reklamc\u0131l\u0131\u011f\u0131n Temelleri ve \u0130\u015fletmenize Nas\u0131l Fayda Sa\u011flayabilece\u011fini Anlamak Programatik reklamc\u0131l\u0131k, son zamanlarda daha \u00e7ok duyulan ve pop\u00fcler olan bir pazarlama tekni\u011fidir. Teknolojinin geli\u015fmesi<span class=\"excerpt-hellip\"> [...]<\/span><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-134","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programatik Blog - Adhouse.pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adhouse.pro\/fr\/programmatic-blog\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programatik Blog - Adhouse.pro\" \/>\n<meta property=\"og:description\" content=\"Aral\u0131k 28, 2022 Programatik Reklamc\u0131l\u0131\u011f\u0131n Temelleri ve \u0130\u015fletmenize Nas\u0131l Fayda Sa\u011flayabilece\u011fini Anlamak Programatik reklamc\u0131l\u0131k, son zamanlarda daha \u00e7ok duyulan ve pop\u00fcler olan bir pazarlama tekni\u011fidir. 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