{"id":1,"date":"2020-07-23T14:19:03","date_gmt":"2020-07-23T14:19:03","guid":{"rendered":"https:\/\/adhouse.pro\/site\/?p=1"},"modified":"2020-08-03T19:34:36","modified_gmt":"2020-08-03T19:34:36","slug":"header-bidding-nedir","status":"publish","type":"post","link":"https:\/\/adhouse.pro\/fr\/quest-ce-que-le-header-bidding\/","title":{"rendered":"Qu'est-ce que le Header Bidding ?"},"content":{"rendered":"<p>Lorsqu'un utilisateur visite une page web, une impression publicitaire est imm\u00e9diatement g\u00e9n\u00e9r\u00e9e. Ce moment est le plus important pour les \u00e9diteurs car il leur donne la possibilit\u00e9 de mon\u00e9tiser leur site web. Cependant, pour obtenir une valeur r\u00e9elle, l'inventaire publicitaire doit \u00eatre ouvert aux ench\u00e8res non seulement par un seul partenaire, mais par de nombreux autres partenaires. C'est la raison d'\u00eatre de la technologie du header bidding et la raison pour laquelle elle est actuellement la solution la plus populaire pour augmenter les revenus dans le monde de la publicit\u00e9.<\/p>\r\n<h2>Qu'est-ce que le Header Bidding ?<\/h2>\r\n<p>L'ench\u00e8re d'en-t\u00eate est une technologie qui permet aux \u00e9diteurs de recevoir des offres de plusieurs annonceurs en m\u00eame temps, au lieu de diffuser les impressions publicitaires les unes apr\u00e8s les autres. Dans une ench\u00e8re unifi\u00e9e, tous les annonceurs ont les m\u00eames possibilit\u00e9s d'ench\u00e9rir. Cela augmente les b\u00e9n\u00e9fices de l'\u00e9diteur et donne aux annonceurs l'acc\u00e8s \u00e0 un inventaire d'excellente qualit\u00e9 et la possibilit\u00e9 de payer le prix le plus juste.<\/p>\r\n<h3>Comment fonctionne l'ench\u00e8re sur l'en-t\u00eate ?<\/h3>\r\n<p>Le Header Bidding est mis en \u0153uvre par le biais d'un JavaScript sp\u00e9cialement d\u00e9velopp\u00e9 dans les codes publicitaires d'Adhouse.<\/p>\r\n<p>En bref, cette cha\u00eene de code est int\u00e9gr\u00e9e dans le code publicitaire de l'\u00e9diteur. Ce code interroge simultan\u00e9ment plusieurs plateformes publicitaires et DSP. Le partenaire de la demande (DSP) qui fait l'offre la plus \u00e9lev\u00e9e remporte l'ench\u00e8re pour l'impression publicitaire.<\/p>\r\n<ul>\r\n<li>Envoie une alerte \u00e0 plusieurs partenaires de la demande en m\u00eame temps que vous avez une impression publicitaire \u00e0 remplir.<\/li>\r\n<li>Les offres sont collect\u00e9es aupr\u00e8s des partenaires de la demande<\/li>\r\n<li>Gagnant s\u00e9lectionn\u00e9 (offre la plus \u00e9lev\u00e9e)<\/li>\r\n<li>L'impression gagn\u00e9e par le partenaire de la demande est plac\u00e9e dans l'unit\u00e9 publicitaire sous la forme d'une banni\u00e8re.<\/li>\r\n<\/ul>\r\n<h3>Pourquoi le Header Bidding est-il important pour les \u00e9diteurs ?<\/h3>\r\n<p><strong>Comp\u00e9tition \u00e9lev\u00e9e :<\/strong> Daha fazla say\u0131da al\u0131c\u0131ya g\u00f6sterim izni vermek, adil rekabet ve daha y\u00fcksek CPM&#8217;ler ile sonu\u00e7lan\u0131r. Header Bidding \u00e7\u00f6z\u00fcm\u00fcn\u00fc kullanan yay\u0131nc\u0131lar, bir \u00e7ok de\u011fi\u015fkene ve teklif verenlerin say\u0131s\u0131na ba\u011fl\u0131 olarak gelirlerde %30 ila %150 aras\u0131 art\u0131\u015f g\u00f6r\u00fcr.<\/p>\r\n<p><strong>Taux d'occupation \u00e9lev\u00e9 :<\/strong> \u00c9tant donn\u00e9 que plusieurs partenaires de la demande font des offres pour la m\u00eame impression, les taux d'occupation des annonces sont tr\u00e8s \u00e9lev\u00e9s.<\/p>\r\n<p><strong>Param\u00e8tres du serveur publicitaire :<\/strong> Pour les \u00e9diteurs qui utilisent le Waterfall, cela n\u00e9cessite des ajustements constants de l'inventaire publicitaire. Avec le Header Bidding, une fois que le partenaire d'ench\u00e8re est ajout\u00e9 au code publicitaire une fois, il n'y a rien d'autre \u00e0 faire.<\/p>\r\n<p><strong>Faible latence :<\/strong> La cr\u00e9ation d'un mod\u00e8le de cascade \u00e0 plusieurs niveaux prend beaucoup de temps. Le Header Bidding r\u00e9duit le temps de cr\u00e9ation des publicit\u00e9s et am\u00e9liore l'exp\u00e9rience de l'utilisateur.<\/p>","protected":false},"excerpt":{"rendered":"<p>Lorsqu'un utilisateur visite une page web, une impression publicitaire est imm\u00e9diatement g\u00e9n\u00e9r\u00e9e. Ce moment est le plus important pour les \u00e9diteurs car il leur donne la possibilit\u00e9 de mon\u00e9tiser leurs sites web.<span class=\"excerpt-hellip\"> [...]<\/span><\/p>","protected":false},"author":1,"featured_media":333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-header-bidding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Header Bidding Nedir? - Adhouse.pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adhouse.pro\/fr\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding Nedir? - Adhouse.pro\" \/>\n<meta property=\"og:description\" content=\"Bir kullan\u0131c\u0131 bir web sayfas\u0131n\u0131 ziyaret etti\u011finde, hemen bir reklam g\u00f6sterimi olu\u015fturulur. 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