{"id":134,"date":"2020-07-23T11:56:39","date_gmt":"2020-07-23T11:56:39","guid":{"rendered":"https:\/\/adhouse.pro\/site\/?page_id=134"},"modified":"2022-12-28T11:00:28","modified_gmt":"2022-12-28T11:00:28","slug":"programatik-blog","status":"publish","type":"page","link":"https:\/\/adhouse.pro\/pt\/blogue-programatico\/","title":{"rendered":"Blogue program\u00e1tico"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"134\" class=\"elementor elementor-134\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4931523 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4931523\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a6802cd\" data-id=\"a6802cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-914bf40 blogmenu elementor-widget__width-inherit elementor-widget elementor-widget-wp-widget-widget_mfn_menu\" data-id=\"914bf40\" data-element_type=\"widget\" data-widget_type=\"wp-widget-widget_mfn_menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<br \/>\n<b>Aviso<\/b>:  Chave de matriz indefinida \"use_page_title\" em <b>\/var\/www\/adhouse.pro\/wp-content\/themes\/betheme\/functions\/widgets\/class-mfn-widget-menu.php<\/b> em linha <b>135<\/b><br \/>\nCategorias<div class=\"menu-blogmenu-container\"><ul id=\"menu-blogmenu\" class=\"menu submenus-show\"><li id=\"menu-item-321\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-321\"><a href=\"https:\/\/adhouse.pro\/pt\/publicidade-digital\/\">Publicidade digital<\/a><\/li>\n<li id=\"menu-item-151\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-151\"><a href=\"https:\/\/adhouse.pro\/pt\/publicidade-programatica\/\">Publicidade program\u00e1tica<\/a><\/li>\n<li id=\"menu-item-150\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-150\"><a href=\"https:\/\/adhouse.pro\/pt\/header-bidding\/\">Licita\u00e7\u00e3o de cabe\u00e7alho<\/a><\/li>\n<li id=\"menu-item-152\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-152\"><a href=\"https:\/\/adhouse.pro\/pt\/noticias-do-sector\/\">Not\u00edcias do sector<\/a><\/li>\n<li id=\"menu-item-149\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-149\"><a href=\"https:\/\/adhouse.pro\/pt\/anuncios\/\">An\u00fancios<\/a><\/li>\n<\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-92cc8af\" data-id=\"92cc8af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1434764 blogsayfa elementor-widget elementor-widget-mfn_blog\" data-id=\"1434764\" data-element_type=\"widget\" data-widget_type=\"mfn_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"column_filters\"><div class=\"blog_wrapper isotope_wrapper clearfix\"><div class=\"posts_group lm_wrapper col- classic\"><div class=\"post-item isotope-item clearfix no-img post-434 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de novembro de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/o-que-e-o-ads-txt-para-que-serve\/\">O que \u00e9 o Ads.txt? O que \u00e9 que faz?<\/a><\/h2><\/div><div class=\"post-excerpt\">O que \u00e9 o Ads.txt? Ads.txt (Authorised Digital Sellers) \u00e9 uma iniciativa que visa garantir a transpar\u00eancia e a confian\u00e7a na publicidade digital. Este ficheiro de texto permite aos editores e anunciantes identificar as empresas que s\u00e3o<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-432 post type-post status-publish format-standard hentry category-sektorden-haberler\" style=\"\"><div class=\"date_label\">25 de novembro de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/perguntas-frequentes-sobre-o-ga4\/\">Perguntas frequentes sobre o GA4<\/a><\/h2><\/div><div class=\"post-excerpt\">Perguntas frequentes sobre o GA4 O Google Analytics 4 (GA4) \u00e9 uma plataforma de an\u00e1lise de \u00faltima gera\u00e7\u00e3o desenvolvida para analisar dados da Web e de aplica\u00e7\u00f5es de uma forma mais integrada. Veja como ela funciona<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-430 post type-post status-publish format-standard hentry category-site-gelistirme\" style=\"\"><div class=\"date_label\">25 de novembro de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/trafego-organico-e-trafego-pago\/\">Tr\u00e1fego org\u00e2nico e tr\u00e1fego pago<\/a><\/h2><\/div><div class=\"post-excerpt\">Tr\u00e1fego org\u00e2nico e tr\u00e1fego pago Compreender as fontes de tr\u00e1fego nas estrat\u00e9gias de marketing digital \u00e9 fundamental para construir uma presen\u00e7a online de sucesso. Existem dois tipos b\u00e1sicos de tr\u00e1fego: o tr\u00e1fego org\u00e2nico<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-428 post type-post status-publish format-standard hentry category-dijital-reklam category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de novembro de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/privacidade-e-seguranca-dos-dados-na-publicidade-digital\/\">Privacidade e seguran\u00e7a dos dados na publicidade digital<\/a><\/h2><\/div><div class=\"post-excerpt\">Privacidade e seguran\u00e7a dos dados na publicidade digital Com o desenvolvimento da tecnologia, a publicidade digital proporciona a oportunidade de oferecer campanhas mais direcionadas e eficazes com base nos dados dos utilizadores. No entanto, com este desenvolvimento, os dados<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-426 post type-post status-publish format-standard hentry category-header-bidding\" style=\"\"><div class=\"date_label\">25 de novembro de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/porque-e-que-o-header-bidding-e-importante\/\">Porque \u00e9 que o Header Bidding \u00e9 importante?<\/a><\/h2><\/div><div class=\"post-excerpt\">Porque \u00e9 que o Header Bidding \u00e9 importante? A licita\u00e7\u00e3o de cabe\u00e7alhos \u00e9 uma tecnologia cada vez mais utilizada no mundo da publicidade digital e desempenha um papel fundamental no aumento das receitas de publicidade dos editores. A tradicional \"cascata\"<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-424 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de novembro de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/historias-de-sucesso-e-exemplos-de-publicidade-programatica\/\">Hist\u00f3rias de sucesso e exemplos de publicidade program\u00e1tica<\/a><\/h2><\/div><div class=\"post-excerpt\">A publicidade program\u00e1tica refere-se ao processo de compra e coloca\u00e7\u00e3o autom\u00e1tica de an\u00fancios digitais com estrat\u00e9gias baseadas em dados. Este m\u00e9todo permite que as marcas atinjam p\u00fablicos-alvo mais eficazes e optimizem as despesas com publicidade.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-422 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de novembro de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/melhores-praticas-para-editores-em-publicidade-programatica\/\">Melhores pr\u00e1ticas para editores em publicidade program\u00e1tica<\/a><\/h2><\/div><div class=\"post-excerpt\">Melhores pr\u00e1ticas para editores em publicidade program\u00e1tica A publicidade program\u00e1tica \u00e9 um m\u00e9todo de automatiza\u00e7\u00e3o do processo de compra e venda de an\u00fancios, que permite aos editores aumentar as receitas dos an\u00fancios e executar campanhas mais eficientes.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-420 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de novembro de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/futuro-da-publicidade-programatica-tendencias-e-previsoes\/\">O futuro da publicidade program\u00e1tica: Tend\u00eancias e previs\u00f5es<\/a><\/h2><\/div><div class=\"post-excerpt\">O futuro da publicidade program\u00e1tica: Tend\u00eancias e previs\u00f5es A publicidade program\u00e1tica \u00e9 uma \u00e1rea em r\u00e1pido crescimento no mundo da publicidade digital, automatizando o processo de compra de meios e proporcionando aos anunciantes campanhas mais eficientes e direcionadas.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-418 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de novembro de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/as-melhores-tecnicas-de-otimizacao-para-aumentar-as-suas-receitas-publicitarias\/\">As melhores t\u00e9cnicas de otimiza\u00e7\u00e3o para aumentar as suas receitas com an\u00fancios<\/a><\/h2><\/div><div class=\"post-excerpt\">As melhores t\u00e9cnicas de otimiza\u00e7\u00e3o para aumentar as suas receitas com an\u00fancios O aumento das receitas com an\u00fancios \u00e9 uma das prioridades mais importantes para os editores digitais e produtores de conte\u00fados. Utilizar o invent\u00e1rio de an\u00fancios de forma eficiente e aumentar as receitas<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-416 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de novembro de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/como-monitorizar-o-desempenho-dos-seus-anuncios-com-relatorios-transparentes\/\">Como monitorizar o desempenho do seu an\u00fancio com relat\u00f3rios transparentes?<\/a><\/h2><\/div><div class=\"post-excerpt\">Como monitorizar o desempenho dos seus an\u00fancios com relat\u00f3rios transparentes? A chave para o sucesso sustentado no mundo da publicidade digital \u00e9 monitorizar eficazmente o desempenho das campanhas publicit\u00e1rias. Os relat\u00f3rios transparentes s\u00e3o a melhor forma de analisar o desempenho dos an\u00fancios.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-414 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de novembro de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/inovacoes-e-desenvolvimentos-nas-tecnologias-de-publicidade\/\">Inova\u00e7\u00f5es e desenvolvimentos nas tecnologias de publicidade<\/a><\/h2><\/div><div class=\"post-excerpt\">Inova\u00e7\u00f5es e desenvolvimentos nas tecnologias de publicidade As tecnologias de publicidade est\u00e3o em constante mudan\u00e7a com a evolu\u00e7\u00e3o do mundo digital. Os novos desenvolvimentos permitem aos anunciantes criar campanhas mais eficazes, melhorar a experi\u00eancia do utilizador e o marketing<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-412 post type-post status-publish format-standard hentry category-header-bidding category-programatik-reklam\" style=\"\"><div class=\"date_label\">25 de novembro de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/formas-de-maximizar-o-seu-inventario-de-publicidade\/\">Formas de maximizar o seu invent\u00e1rio de an\u00fancios<\/a><\/h2><\/div><div class=\"post-excerpt\">Formas de maximizar o invent\u00e1rio de an\u00fancios A maximiza\u00e7\u00e3o do invent\u00e1rio de an\u00fancios \u00e9 uma das formas mais eficazes de aumentar as receitas dos an\u00fancios e de aumentar o valor da sua plataforma. Com as estrat\u00e9gias certas, pode ser atrativo para os anunciantes<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-410 post type-post status-publish format-standard hentry category-site-gelistirme\" style=\"\"><div class=\"date_label\">25 de novembro de 2024<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/o-que-e-o-viewport-o-que-faz-no-mobile-viewport\/\">O que \u00e9 uma janela de visualiza\u00e7\u00e3o? O que \u00e9 que ela faz no Mobile View?<\/a><\/h2><\/div><div class=\"post-excerpt\">O que \u00e9 uma janela de visualiza\u00e7\u00e3o? A janela de visualiza\u00e7\u00e3o refere-se \u00e0 parte de uma p\u00e1gina Web vista pelo utilizador. \u00c9 normalmente definida como a \u00e1rea dentro da janela do browser e afecta a forma como o utilizador v\u00ea o conte\u00fado da p\u00e1gina. Web<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-378 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">dezembro 28, 2022<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/introducao-a-publicidade-dsp-o-que-e-dsp-carateristicas-beneficios-e-aspectos-tecnicos\/\">Introdu\u00e7\u00e3o \u00e0 publicidade DSP: O que \u00e9 DSP? Carater\u00edsticas, benef\u00edcios e aspectos t\u00e9cnicos<\/a><\/h2><\/div><div class=\"post-excerpt\">A publicidade digital \u00e9 uma estrat\u00e9gia eficaz utilizada para influenciar as emo\u00e7\u00f5es dos consumidores em rela\u00e7\u00e3o \u00e0s marcas. A publicidade digital \u00e9 um processo estabelecido atrav\u00e9s da combina\u00e7\u00e3o de diferentes t\u00e9cnicas.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix no-img post-371 post type-post status-publish format-standard hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">dezembro 28, 2022<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/compreender-os-conceitos-basicos-da-publicidade-programatica-e-como-esta-pode-beneficiar-a-sua-empresa\/\">Compreender as bases da publicidade program\u00e1tica e como pode beneficiar o seu neg\u00f3cio<\/a><\/h2><\/div><div class=\"post-excerpt\">A publicidade program\u00e1tica \u00e9 uma t\u00e9cnica de marketing que se tornou recentemente mais popular. Gra\u00e7as ao desenvolvimento da tecnologia e ao aumento dos estudos no dom\u00ednio do marketing interativo, as empresas utilizam atualmente aplica\u00e7\u00f5es de publicidade program\u00e1tica.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix post-1 post type-post status-publish format-standard has-post-thumbnail hentry category-header-bidding\" style=\"\"><div class=\"date_label\">23 de julho de 2020<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/adhouse.pro\/pt\/o-que-e-header-bidding\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"351\" height=\"195\" src=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-351x195.jpg\" class=\"scale-with-grid wp-post-image\" alt=\"\" srcset=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-351x195.jpg 351w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-768x427.jpg 768w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-260x144.jpg 260w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-50x28.jpg 50w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-135x75.jpg 135w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir-300x167.jpg 300w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir.jpg 900w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/o-que-e-header-bidding\/\">O que \u00e9 Header Bidding?<\/a><\/h2><\/div><div class=\"post-excerpt\">Quando um utilizador visita uma p\u00e1gina Web, \u00e9 imediatamente gerada uma impress\u00e3o de an\u00fancio. Este momento \u00e9 o mais importante para os editores porque lhes d\u00e1 a oportunidade de rentabilizar os seus s\u00edtios Web.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix post-128 post type-post status-publish format-standard has-post-thumbnail hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">22 de julho de 2020<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/adhouse.pro\/pt\/publicidade-programatica\/\"><img decoding=\"async\" width=\"351\" height=\"195\" src=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-351x195.png\" class=\"scale-with-grid wp-post-image\" alt=\"Publicidade program\u00e1tica\" srcset=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-351x195.png 351w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-768x427.png 768w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-260x144.png 260w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-50x28.png 50w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-135x75.png 135w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik-300x167.png 300w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/programatik_reklamcilik.png 900w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/publicidade-programatica\/\">Publicidade program\u00e1tica<\/a><\/h2><\/div><div class=\"post-excerpt\">Tanto os editores como os anunciantes podem ter dificuldades com a gest\u00e3o dos seus an\u00fancios. Tentar comercializar manualmente a venda e a compra de an\u00fancios \u00e9 um processo que pode demorar bastante tempo, mas<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix post-126 post type-post status-publish format-standard has-post-thumbnail hentry category-programatik-reklam\" style=\"\"><div class=\"date_label\">22 de julho de 2020<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/adhouse.pro\/pt\/o-que-e-a-plataforma-do-lado-da-oferta-ssp\/\"><img decoding=\"async\" width=\"351\" height=\"195\" src=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-351x195.png\" class=\"scale-with-grid wp-post-image\" alt=\"\" srcset=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-351x195.png 351w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-768x427.png 768w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-260x144.png 260w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-50x28.png 50w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-135x75.png 135w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform-300x167.png 300w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/ssp-nedir-supply-side-platform.png 900w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/o-que-e-a-plataforma-do-lado-da-oferta-ssp\/\">(SSP) O que \u00e9 uma plataforma do lado da oferta?<\/a><\/h2><\/div><div class=\"post-excerpt\">O que \u00e9 uma plataforma do lado da oferta (ou SSP)? Uma plataforma do lado da oferta (SSP) \u00e9 uma plataforma que ajuda os propriet\u00e1rios de s\u00edtios Web ou aplica\u00e7\u00f5es a vender an\u00fancios digitais em leil\u00f5es automatizados.<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><div class=\"post-item isotope-item clearfix post-124 post type-post status-publish format-standard has-post-thumbnail hentry category-dijital-reklam\" style=\"\"><div class=\"date_label\">22 de julho de 2020<\/div><div class=\"image_frame post-photo-wrapper scale-with-grid image\"><div class=\"image_wrapper\"><a href=\"https:\/\/adhouse.pro\/pt\/o-que-e-cpm-cpc-cpa-ctr\/\"><img loading=\"lazy\" decoding=\"async\" width=\"351\" height=\"195\" src=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-351x195.png\" class=\"scale-with-grid wp-post-image\" alt=\"\" srcset=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-351x195.png 351w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-768x427.png 768w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-260x144.png 260w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-50x28.png 50w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-135x75.png 135w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir-300x167.png 300w, https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/cpm-cpc-cpa-ctr-nedir.png 900w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><\/div><\/div><div class=\"post-desc-wrapper bg-\" style=\"\"><div class=\"post-desc\"><div class=\"post-head\"><\/div><div class=\"post-title\"><h2 class=\"entry-title\" itemprop=\"headline\"><a href=\"https:\/\/adhouse.pro\/pt\/o-que-e-cpm-cpc-cpa-ctr\/\">O que \u00e9 CPM, CPC, CPA, CTR?<\/a><\/h2><\/div><div class=\"post-excerpt\">Este artigo explica os acr\u00f3nimos CPM, CPC, CPA, CTR, que s\u00e3o formas diferentes de os editores ou anunciantes medirem o desempenho das receitas dos an\u00fancios. CPM Custo por milhar (custo por mil impress\u00f5es) CPM,<span class=\"excerpt-hellip\"> [...]<\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Aral\u0131k 28, 2022 Programatik Reklamc\u0131l\u0131\u011f\u0131n Temelleri ve \u0130\u015fletmenize Nas\u0131l Fayda Sa\u011flayabilece\u011fini Anlamak Programatik reklamc\u0131l\u0131k, son zamanlarda daha \u00e7ok duyulan ve pop\u00fcler olan bir pazarlama tekni\u011fidir. Teknolojinin geli\u015fmesi<span class=\"excerpt-hellip\"> [...]<\/span><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-134","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programatik Blog - Adhouse.pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adhouse.pro\/pt\/programmatic-blog\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programatik Blog - Adhouse.pro\" \/>\n<meta property=\"og:description\" content=\"Aral\u0131k 28, 2022 Programatik Reklamc\u0131l\u0131\u011f\u0131n Temelleri ve \u0130\u015fletmenize Nas\u0131l Fayda Sa\u011flayabilece\u011fini Anlamak Programatik reklamc\u0131l\u0131k, son zamanlarda daha \u00e7ok duyulan ve pop\u00fcler olan bir pazarlama tekni\u011fidir. 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