{"id":1,"date":"2020-07-23T14:19:03","date_gmt":"2020-07-23T14:19:03","guid":{"rendered":"https:\/\/adhouse.pro\/site\/?p=1"},"modified":"2020-08-03T19:34:36","modified_gmt":"2020-08-03T19:34:36","slug":"header-bidding-nedir","status":"publish","type":"post","link":"https:\/\/adhouse.pro\/pt\/o-que-e-header-bidding\/","title":{"rendered":"O que \u00e9 Header Bidding?"},"content":{"rendered":"<p>Quando um utilizador visita uma p\u00e1gina Web, \u00e9 imediatamente gerada uma impress\u00e3o de an\u00fancio. Este momento \u00e9 o mais importante para os editores, pois d\u00e1-lhes a oportunidade de rentabilizar o seu s\u00edtio Web. No entanto, para obter o valor real, o invent\u00e1rio de an\u00fancios tem de estar aberto para licita\u00e7\u00e3o n\u00e3o s\u00f3 por um parceiro de licita\u00e7\u00e3o, mas por muitos mais parceiros de licita\u00e7\u00e3o. \u00c9 este o objetivo da tecnologia de licita\u00e7\u00e3o de cabe\u00e7alhos e a raz\u00e3o pela qual \u00e9 atualmente a solu\u00e7\u00e3o mais popular para aumentar as receitas no mundo da publicidade.<\/p>\r\n<h2>O que \u00e9 Header Bidding?<\/h2>\r\n<p>O Header Bidding \u00e9 uma tecnologia que ajuda os editores a receber licita\u00e7\u00f5es de v\u00e1rios anunciantes ao mesmo tempo, em vez de apresentar impress\u00f5es de an\u00fancios em sequ\u00eancia. Num leil\u00e3o unificado, todos os anunciantes t\u00eam oportunidades de licita\u00e7\u00e3o iguais. Aumenta os lucros do editor e d\u00e1 aos anunciantes acesso a um invent\u00e1rio de excelente qualidade e a oportunidade de pagarem o pre\u00e7o mais justo.<\/p>\r\n<h3>Como funciona o Header Bidding?<\/h3>\r\n<p>O Header Bidding \u00e9 implementado atrav\u00e9s de JavaScript especialmente desenvolvido nos c\u00f3digos de an\u00fancios da Adhouse.<\/p>\r\n<p>Em suma, esta cadeia de c\u00f3digo \u00e9 incorporada no c\u00f3digo de publicidade do editor. Este c\u00f3digo efectua pings em v\u00e1rias plataformas de publicidade e DSPs em simult\u00e2neo. O parceiro de procura (DSP) com a licita\u00e7\u00e3o mais elevada no leil\u00e3o ganha ent\u00e3o a licita\u00e7\u00e3o para a impress\u00e3o do an\u00fancio.<\/p>\r\n<ul>\r\n<li>Envia um alerta a v\u00e1rios parceiros de procura ao mesmo tempo que tem uma impress\u00e3o de an\u00fancio para preencher.<\/li>\r\n<li>As ofertas s\u00e3o recolhidas junto dos parceiros da procura<\/li>\r\n<li>Vencedor selecionado (licita\u00e7\u00e3o mais alta)<\/li>\r\n<li>A impress\u00e3o ganha pelo parceiro de procura \u00e9 colocada na unidade de publicidade sob a forma de um banner.<\/li>\r\n<\/ul>\r\n<h3>Porque \u00e9 que os Header Bidding s\u00e3o importantes para os editores?<\/h3>\r\n<p><strong>Alta competi\u00e7\u00e3o:<\/strong> Daha fazla say\u0131da al\u0131c\u0131ya g\u00f6sterim izni vermek, adil rekabet ve daha y\u00fcksek CPM&#8217;ler ile sonu\u00e7lan\u0131r. Header Bidding \u00e7\u00f6z\u00fcm\u00fcn\u00fc kullanan yay\u0131nc\u0131lar, bir \u00e7ok de\u011fi\u015fkene ve teklif verenlerin say\u0131s\u0131na ba\u011fl\u0131 olarak gelirlerde %30 ila %150 aras\u0131 art\u0131\u015f g\u00f6r\u00fcr.<\/p>\r\n<p><strong>Ocupa\u00e7\u00e3o elevada:<\/strong> Uma vez que mais do que um parceiro de procura licita para a mesma impress\u00e3o, as taxas de ocupa\u00e7\u00e3o do an\u00fancio est\u00e3o a um n\u00edvel muito elevado.<\/p>\r\n<p><strong>Defini\u00e7\u00f5es do servidor de an\u00fancios:<\/strong> Para os editores que utilizam o Waterfall, s\u00e3o necess\u00e1rios ajustes constantes ao invent\u00e1rio de an\u00fancios. Com o Header Bidding, assim que o parceiro de licita\u00e7\u00e3o \u00e9 adicionado ao c\u00f3digo do an\u00fancio uma vez, n\u00e3o \u00e9 necess\u00e1rio fazer mais nada.<\/p>\r\n<p><strong>Baixa lat\u00eancia:<\/strong> A cria\u00e7\u00e3o de um modelo em cascata com v\u00e1rios n\u00edveis \u00e9 morosa. O Header Bidding reduz o tempo de cria\u00e7\u00e3o de an\u00fancios e melhora a experi\u00eancia do utilizador.<\/p>","protected":false},"excerpt":{"rendered":"<p>Quando um utilizador visita uma p\u00e1gina Web, \u00e9 imediatamente gerada uma impress\u00e3o de an\u00fancio. Este momento \u00e9 o mais importante para os editores porque lhes d\u00e1 a oportunidade de rentabilizar os seus s\u00edtios Web.<span class=\"excerpt-hellip\"> [...]<\/span><\/p>","protected":false},"author":1,"featured_media":333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-header-bidding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Header Bidding Nedir? - Adhouse.pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adhouse.pro\/pt\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding Nedir? - Adhouse.pro\" \/>\n<meta property=\"og:description\" content=\"Bir kullan\u0131c\u0131 bir web sayfas\u0131n\u0131 ziyaret etti\u011finde, hemen bir reklam g\u00f6sterimi olu\u015fturulur. Bu an yay\u0131nc\u0131lar i\u00e7in en \u00f6nemli \u015feydir \u00e7\u00fcnk\u00fc onlara internet sitelerinden para kazanma f\u0131rsat\u0131 verir. [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adhouse.pro\/pt\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/\" \/>\n<meta property=\"og:site_name\" content=\"Adhouse.pro\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-23T14:19:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-03T19:34:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adhouse.pro\/ar\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/\",\"url\":\"https:\/\/adhouse.pro\/ar\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/\",\"name\":\"Header Bidding Nedir? - Adhouse.pro\",\"isPartOf\":{\"@id\":\"https:\/\/adhouse.pro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/adhouse.pro\/ar\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/adhouse.pro\/ar\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir.jpg\",\"datePublished\":\"2020-07-23T14:19:03+00:00\",\"dateModified\":\"2020-08-03T19:34:36+00:00\",\"author\":{\"@id\":\"https:\/\/adhouse.pro\/#\/schema\/person\/ef05ccb2097ae9cf154549e125e5a256\"},\"breadcrumb\":{\"@id\":\"https:\/\/adhouse.pro\/ar\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adhouse.pro\/ar\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/adhouse.pro\/ar\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/#primaryimage\",\"url\":\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir.jpg\",\"contentUrl\":\"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir.jpg\",\"width\":900,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adhouse.pro\/ar\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/adhouse.pro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Header Bidding Nedir?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adhouse.pro\/#website\",\"url\":\"https:\/\/adhouse.pro\/\",\"name\":\"Adhouse.pro\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adhouse.pro\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adhouse.pro\/#\/schema\/person\/ef05ccb2097ae9cf154549e125e5a256\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/adhouse.pro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/adhouse.pro\/wp-content\/litespeed\/avatar\/1a905115732649899dfe85f5dc6641e6.jpg?ver=1792487813\",\"contentUrl\":\"https:\/\/adhouse.pro\/wp-content\/litespeed\/avatar\/1a905115732649899dfe85f5dc6641e6.jpg?ver=1792487813\",\"caption\":\"admin\"},\"url\":\"https:\/\/adhouse.pro\/pt\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Header Bidding Nedir? - Adhouse.pro","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adhouse.pro\/pt\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/","og_locale":"pt_PT","og_type":"article","og_title":"Header Bidding Nedir? - Adhouse.pro","og_description":"Bir kullan\u0131c\u0131 bir web sayfas\u0131n\u0131 ziyaret etti\u011finde, hemen bir reklam g\u00f6sterimi olu\u015fturulur. Bu an yay\u0131nc\u0131lar i\u00e7in en \u00f6nemli \u015feydir \u00e7\u00fcnk\u00fc onlara internet sitelerinden para kazanma f\u0131rsat\u0131 verir. [\u2026]","og_url":"https:\/\/adhouse.pro\/pt\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/","og_site_name":"Adhouse.pro","article_published_time":"2020-07-23T14:19:03+00:00","article_modified_time":"2020-08-03T19:34:36+00:00","og_image":[{"width":900,"height":500,"url":"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adhouse.pro\/ar\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/","url":"https:\/\/adhouse.pro\/ar\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/","name":"Header Bidding Nedir? - Adhouse.pro","isPartOf":{"@id":"https:\/\/adhouse.pro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adhouse.pro\/ar\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/#primaryimage"},"image":{"@id":"https:\/\/adhouse.pro\/ar\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/#primaryimage"},"thumbnailUrl":"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir.jpg","datePublished":"2020-07-23T14:19:03+00:00","dateModified":"2020-08-03T19:34:36+00:00","author":{"@id":"https:\/\/adhouse.pro\/#\/schema\/person\/ef05ccb2097ae9cf154549e125e5a256"},"breadcrumb":{"@id":"https:\/\/adhouse.pro\/ar\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adhouse.pro\/ar\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/adhouse.pro\/ar\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/#primaryimage","url":"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir.jpg","contentUrl":"https:\/\/adhouse.pro\/wp-content\/uploads\/2020\/07\/header_bidding_nedir.jpg","width":900,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/adhouse.pro\/ar\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629-\u0627\u0644\u0631\u0623\u0633\u064a\u0629\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/adhouse.pro\/"},{"@type":"ListItem","position":2,"name":"Header Bidding Nedir?"}]},{"@type":"WebSite","@id":"https:\/\/adhouse.pro\/#website","url":"https:\/\/adhouse.pro\/","name":"Adhouse.pro","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adhouse.pro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/adhouse.pro\/#\/schema\/person\/ef05ccb2097ae9cf154549e125e5a256","name":"admin","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/adhouse.pro\/#\/schema\/person\/image\/","url":"https:\/\/adhouse.pro\/wp-content\/litespeed\/avatar\/1a905115732649899dfe85f5dc6641e6.jpg?ver=1792487813","contentUrl":"https:\/\/adhouse.pro\/wp-content\/litespeed\/avatar\/1a905115732649899dfe85f5dc6641e6.jpg?ver=1792487813","caption":"admin"},"url":"https:\/\/adhouse.pro\/pt\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/adhouse.pro\/pt\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adhouse.pro\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adhouse.pro\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adhouse.pro\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adhouse.pro\/pt\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":6,"href":"https:\/\/adhouse.pro\/pt\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":320,"href":"https:\/\/adhouse.pro\/pt\/wp-json\/wp\/v2\/posts\/1\/revisions\/320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adhouse.pro\/pt\/wp-json\/wp\/v2\/media\/333"}],"wp:attachment":[{"href":"https:\/\/adhouse.pro\/pt\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adhouse.pro\/pt\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adhouse.pro\/pt\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}