July 23, 2020
When a user visits a web page, an ad impression is immediately generated. This moment is the most important for publishers because it gives them the opportunity to monetize their websites. [...]
July 22, 2020
Both publishers and advertisers can find themselves struggling with the management of their ads. Trying to manually market the sale and purchase of ads is a process that can take considerable time, but [...]
July 22, 2020
What is a Supply Side Platform (or SSP)? A supply side platform (SSP) is a platform that helps website or app owners sell digital ads in automated auctions. [...]
July 22, 2020
This article explains the acronyms CPM, CPC, CPA, CTR, which are different ways for publishers or advertisers to measure ad revenue performance. CPM Cost Per Mille (Cost Per Thousand Impressions) CPM, [...]