Programmatic Advertising
Hem yayıncılar hem de reklamverenler kendilerini reklamlarının yönetimi ile mücadele ederken bulabilirler. Reklamların satışı ve satın alınmasını manuel olarak pazarlamaya çalışmak ciddi zaman alabilecek bir süreçtir, ancak programatik reklamcılık daha akıllı ve daha hızlı bir alternatif sunar. Programatik reklamcılık, dijital reklamcılıkta satın alma ve satma işlemini otomatikleştirir ve herkes için zaman kazandıran popüler bir çözümdür. ABD’de, dijital görüntülü reklamcılık harcamalarının üçte ikisinden fazlası programatiktir. Türkiye’de henüz gelişme aşamasında olan programatik reklamcılık ilerleyen dönemlerde sektörün tamamını kaplayacaktır. Adobe Think Tank’a göre, reklamcılık süreçlerinin %80’inin 2022’ye kadar programatik olması bekleniyor .
What is Programmatic Advertising?
Programmatic advertising is the process of buying and selling digital advertising automatically. If you are not involved in programmatic advertising, the selling, setting and reporting of ads all have to be done manually. But programmatic advertising automates all these processes. The process is streamlined through programmatic advertising, making it more effective and efficient.
Why Programmatic Advertising is Important for Advertisers?
Programmatic advertising is not only beneficial for advertisers, but also offers a great advantage to publishers. With programmatic advertising, publishers can reach advertisers much more easily and start monetizing their ad inventory without the hassle of sales processes.
Programatik reklamdan önce, reklamverenlerin reklam envanterine erişmesi zordu. Bu aynı zamanda yayıncıların reklam alanlarının %60’ının satılmadığı anlamına da geliyordu. Otomasyon, reklam envanterini anlamayı ve satın almayı çok daha kolay hale getirerek sorunun çözülmesine yardımcı oluyor. İşlem daha akıcı hale getirilir ve hedefleme yoluyla daha alakalı reklamlar sunulur. Geniş bir yayıncı havuzuna erişim, reklamverenlerin yatırımlarından daha iyi bir getiri elde edebileceği anlamına gelirken, yayıncılar da gelirlerini en üst düzeye çıkarabilir.
For advertisers, the benefits of programmatic advertising include the ability to scale, real-time reporting flexibility, targeting capabilities and efficiency. Programmatic advertising allows advertisers to reach a broad audience by buying ad space from any available ad inventory, rather than accessing a limited inventory as before. Programmatic flexibility means advertisers can make real-time adjustments to their ads and take advantage of a wide range of targeting metrics. With superior targeting, an advertiser's budget can be better utilized and spent more efficiently.
Why Programmatic Advertising is Important for Publishers
For publishers, programmatic advertising makes selling your ad spaces much simpler. Publishers can optimize their ad revenue with automation tools that reduce the time investment required to manually sell ad spaces. Using programmatic advertising, publishers can easily communicate and collaborate with advertisers, benefiting the advertiser, and at the same time generate much higher revenue from ad inventory.
When visitors land on a publisher's site, they are served ads that are relevant to them because they are part of the advertiser's target audience. Programmatic advertising eliminates the need for a series of phone calls, emails or other forms of meetings for sales by automatically requesting access to many publishers. It can reduce publishers' costs, increase their profit margins and help them earn more from their available ad space.
With the right tools, programmatic advertising protects publishers and is user-friendly as their visitors are served ads that are relevant to them. They can also access opportunities to maximize revenue through different types of bidding, such as header bidding, which generates higher revenue.
At Adhouse, we offer a range of solutions for publishers to access the highest quality ad inventory. You can access these opportunities by contacting us immediately.