What is Header Bidding?
When a user visits a web page, an ad impression is immediately generated. This moment is the most important for publishers because it gives them the opportunity to monetize their website. However, in order to get the real value, the ad inventory needs to be open for bidding not just by 1 bidding partner, but by many more bidding partners. This is what header bidding technology is all about and that's why it's the most popular solution for increasing revenue in the advertising world right now.
What is Header Bidding?
Header Bidding is a technology that helps publishers receive bids from multiple advertisers at the same time, instead of serving ad impressions in sequence. In a unified auction, all advertisers have equal bidding opportunities. It increases publisher profits and gives advertisers access to excellent quality inventory and the opportunity to pay the fairest price.
How Does Header Bidding Work?
Header Bidding is implemented through specially developed JavaScript that is included in the Adhouse ad code.
In short, this code string is embedded in the publisher's ad code. This code pings multiple ad platforms and DSPs simultaneously. The highest bidding demand partner (DSP) in the auction then wins the bid for the ad impression.
- Sends an alert to multiple demand partners at the same time that you have an ad impression to fill.
- Offers are collected from demand partners
- Winner selected (highest bid)
- The impression earned by the demand partner is placed in the ad unit as a banner.
Why Header Bidding is Important for Publishers
High Competition: Daha fazla sayıda alıcıya gösterim izni vermek, adil rekabet ve daha yüksek CPM’ler ile sonuçlanır. Header Bidding çözümünü kullanan yayıncılar, bir çok değişkene ve teklif verenlerin sayısına bağlı olarak gelirlerde %30 ila %150 arası artış görür.
High Occupancy: Since multiple demand partners bid for the same impression, ad fill rates are very high.
Ad Server Settings: For publishers using Waterfall, it requires constant adjustments to the ad inventory. With Header Bidding, once the demand partner is added to the ad code, nothing else needs to be done.
Low latency: Creating a multi-tier waterfall model is time-consuming. Header Bidding reduces ad creation time and improves the user experience.