Programmatic Advertising

Both publishers and advertisers can find themselves struggling with the management of their advertising. Trying to manually market the selling and buying of ads is a process that can take serious time, but programmatic advertising offers a smarter and faster alternative. Programmatic advertising automates the buying and selling process in digital advertising and is a popular time-saving solution for everyone. In the US, more than two-thirds of digital display advertising spend is programmatic. In Turkey, programmatic advertising is still in its early stages of development, but it will take over the entire sector in the future. According to Adobe Think Tank, of advertising processes are expected to be programmatic by 2022.

What is Programmatic Advertising?

Programmatic advertising is the process of buying and selling digital advertising automatically. If you are not involved in programmatic advertising, the selling, setting and reporting of ads all have to be done manually. But programmatic advertising automates all these processes. The process is streamlined through programmatic advertising, making it more effective and efficient.

Why Programmatic Advertising is Important for Advertisers?

Programmatic advertising is not only beneficial for advertisers, but also offers a great advantage to publishers. With programmatic advertising, publishers can reach advertisers much more easily and start monetizing their ad inventory without the hassle of sales processes.

Before programmatic advertising, it was difficult for advertisers to access ad inventory. This also meant that publishers had of their ad space unsold. Automation helps solve the problem by making it much easier to understand and buy ad inventory. The process is streamlined and more relevant ads are served through targeting. Access to a large pool of publishers means advertisers can get a better return on their investment, while publishers can maximize their revenue.

For advertisers, the benefits of programmatic advertising include the ability to scale, real-time reporting flexibility, targeting capabilities and efficiency. Programmatic advertising allows advertisers to reach a broad audience by buying ad space from any available ad inventory, rather than accessing a limited inventory as before. Programmatic flexibility means advertisers can make real-time adjustments to their ads and take advantage of a wide range of targeting metrics. With superior targeting, an advertiser's budget can be better utilized and spent more efficiently.

Why Programmatic Advertising is Important for Publishers

For publishers, programmatic advertising makes selling your ad spaces much simpler. Publishers can optimize their ad revenue with automation tools that reduce the time investment required to manually sell ad spaces. Using programmatic advertising, publishers can easily communicate and collaborate with advertisers, benefiting the advertiser, and at the same time generate much higher revenue from ad inventory.

When visitors land on a publisher's site, they are served ads that are relevant to them because they are part of the advertiser's target audience. Programmatic advertising eliminates the need for a series of phone calls, emails or other forms of meetings for sales by automatically requesting access to many publishers. It can reduce publishers' costs, increase their profit margins and help them earn more from their available ad space.

With the right tools, programmatic advertising protects publishers and is user-friendly as their visitors are served ads that are relevant to them. They can also access opportunities to maximize revenue through different types of bidding, such as header bidding, which generates higher revenue.

At Adhouse, we offer a range of solutions for publishers to access the highest quality ad inventory. You can access these opportunities by contacting us immediately.